Indian Institute of Management Calcutta


Once upon a midnight dreary…as I wandered weak and weary…over a single quaint and curious volume of forgettable Kotler. ‘Tis the night before a Marketing Management Project Submission. So what’s so special about that anyway? Nothing really…there is a party in process on the jetty… moonlight, music and the other good things in life by the lake. Someone is strumming “Free Falling” and the crowd joins in lustily in various decibel levels of cacophony. So what if their project hasn’t been formatted or printed – they have the whole of the night and the morning to do that! Welcome to the magical, mystical place called I.I.M. Calcutta….

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