The global economy has opened up a plethora of avenues for the Indian consumer. Previously, she had to make do with what was available, for lack of choice. Today, it is not the same anymore. Consumer goods are jostling for shelf space, positioning themselves as the answers to her needs, to create the conditions necessary for the all-important deed- the sale. In an attempt to find answers to these vexing issues, the marketing cell conducts annual events like "Brandwitch" and "Margod" along with seminars, and this year, an International Marketing Conference.