Indian Institute of Management Calcutta

IIM Calcutta launches the IIM Calcutta Case Research Centre (IIMCCRC)

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The Telegraph

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The Indian Institute of Management, Calcutta, will launch a research centre and repository of real-life case studies on Thursday.

The centre aims to build a repository of case studies written primarily by IIM faculty who will work on, research and then develop them.

According to Ashok Banerjee, dean, new initiatives and external relations, IIM Calcutta, the centre will address a gap that exists in management education in India — that of a lack of indigenous case studies.

“Case studies are an integral part of our pedagogy but 95 per cent of the cases that we use are written in places like Harvard,” said Banerjee, who will be heading the centre.

Case studies, he said, are used to acquaint students with real-life situations in the business world and encourage them to apply classroom concepts to solve problems.

The centre hopes to produce 10 case studies across different disciplines in the first year. The cases will be developed in stages.

The IIM Calcutta faculty will act as case authors who will provide ideas and research on various problems. The cases will be written by persons with literary skills. Each will then be put before experts — industry insiders, company bigwigs and alumni — who will review its applicability. The editorial team will then take over to polish and proof-read them before putting them up in the public domain.

“We will not publish any case study before it passes through all the steps,” said Banerjee.

The various steps have been put in place both for quality control and to lessen the burden on faculty members.

“We have already got a tremendous response from the faculty,” Banerjee said.

The centre will be financially supported by the institute. Various Indian companies and other organisations will also be approached through the alumni network for sponsorship for case development.

The activities of the centre will include case development, workshops on case writing, teaching and research, and eventually building a repository.

The cases and teaching notes can be used by faculty members of IIM Calcutta as well as other business schools.

The centre is organising its maiden research workshop on case writing, teaching and research on Thursday and Friday.

Day one will have two workshops — Managing Case Writing by Jeroen van den Berg, center manager of the Center for Business Case Studies, Hong Kong University of Science and Technology, and Case Selection and Case Writing by Anjali Raina, executive director, Harvard Business School India Research Center. Day two will have a workshop on the Art of Case Writing by Jim Erskine, emeritus professor of operations management, Richard Ivey School of Business, Canada.

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