Advanced Programme in Artificial Intelligence-Powered Marketing (APAIPM)

Analytics and Data Science Programmes

Advanced Programme in Artificial Intelligence-Powered Marketing (APAIPM)

Artificial Intelligence and Machine Learning (AIML) enabled marketing decisions has the potential to create huge value for every business, specifically those in the B2C space. The evolution of Big Data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before. AI powered marketing has been gaining more attention among marketers because of the insights it provides. According to a recent PwC study, 72% view AI as a "business advantage."

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