Advanced Programme in Artificial Intelligence-Powered Marketing (APAIPM)

Analytics and Data Science Programmes

Advanced Programme in Artificial Intelligence-Powered Marketing (APAIPM)

Artificial Intelligence and Machine Learning (AIML) enabled marketing decisions has the potential to create huge value for every business, specifically those in the B2C space. The evolution of Big Data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before. AI powered marketing has been gaining more attention among marketers because of the insights it provides. According to a recent PwC study, 72% view AI as a "business advantage."

Programme Objectives
Who should attend
Programme Duration & Delivery
Programme Fees
Pedagogy
Programme Content
Eligibility
Tentative Start Date
Alumni Speak
  • "The structured way of detailed learning with APAIPM course helped me bring back my confidence. O.....
    Neha Dhanda
    Analytics Manager, VISA
    Batch: APAIPM 1

  • "Completion of this program opened new opportunities for me professionally, and I have already be.....
    SWATHI
    DATA ANALYST, UNI HUB
    Batch: APAIPM 1

  • "Coming from a non-technical background, I really did not know what to expect. Now 6 months later.....
    Neil Mammen
    Manager - Creative Services, DXC Technology
    Batch: APAIPM 1

  • "I got amazing clarity on business objective based opportunity identification where ML can be app.....
    Joydeep Sarkar
    Co-Founder, MyKids Venture Pvt Ltd.
    Batch: APAIPM 1

  • "Understanding AI and ML from a prescriptive insights perspective in conjunction to my current ro.....
    Ronojoy Bhuyan
    Product Specialist, ADCB, UAE
    Batch: APAIPM 1

  • "Before the programme, I had only knowledge about AI and the trends shaping the industry. The pro.....
    Siddharth Naudiyal
    Assistant Manager - Marketing and Sales, Argil DX
    Batch: APAIPM 1

  • Neha Dhanda
    Analytics Manager, VISA
    Batch: APAIPM 1

    "The structured way of detailed learning with APAIPM course helped me bring back my confidence. Overall I had a great experience and picked up any new skills. I made many new connections since my batch mates were all from the industry. The sessions by industry experts were a great value add. Last 6 months were quite hectic but it was also a lot of learning. I can say that the last 6 months with IIM Calcutta was awesome."

  • SWATHI
    DATA ANALYST, UNI HUB
    Batch: APAIPM 1

    "Completion of this program opened new opportunities for me professionally, and I have already been able to apply what I learned in the APAIML program."

  • Neil Mammen
    Manager - Creative Services, DXC Technology
    Batch: APAIPM 1

    "Coming from a non-technical background, I really did not know what to expect. Now 6 months later, I can stand proudly and say that I have gained all the valuable learnings of AI and ML in Marketing. This has definitely gone way beyond my expectation. I never thought I could code and handle coding myself, but with the guidance of the professors, I realized that it was doable with ease and the best part was learning to understand my errors and rectifying it and make it work. The greatest learning I ever had. I am sure now that I will be able to apply all this in any organization.THANK YOU for making me industry ready."

  • Joydeep Sarkar
    Co-Founder, MyKids Venture Pvt Ltd.
    Batch: APAIPM 1

    "I got amazing clarity on business objective based opportunity identification where ML can be applied. I know the language now to speak with data scientists. Simply great to be a student once again. More importantly the nature of the group and professors made it such an awesome experience."

  • Ronojoy Bhuyan
    Product Specialist, ADCB, UAE
    Batch: APAIPM 1

    "Understanding AI and ML from a prescriptive insights perspective in conjunction to my current role and business line was an enthralling experience. The programme was a satisfying and exciting journey and a massive learning curve for myself. Having said that, we had to do a lot of research on our own to interpret results and learn how to code which was not easy and pretty challenging."

  • Siddharth Naudiyal
    Assistant Manager - Marketing and Sales, Argil DX
    Batch: APAIPM 1

    "Before the programme, I had only knowledge about AI and the trends shaping the industry. The programme helped me to understand how these concepts are implemented in the business model to drive ROI and achieve business goals. I have gained how I will interact with the data scientist to bridge the gap between data crunchers and marketing executioners in any organization. I have gained knowledge on how we can create models in R that can be fit into marketing processes to enhance the customer experience. I also learned what we can expect in the future with technological acceleration and new areas like blockchain, IOT, AR/VR. It has been truly a great learning experience. I thoroughly loved the classes and the programme learning. The interaction with the industry leaders were excellent. Initially, the programme seemed a bit of a challenge but with professors' guidance and a wonderful peer group, it became an experience of a lifetime."