Executive Programme On Digital & Social Media Marketing Strategy (EPDSMMS)

Functional Programmes

Executive Programme On Digital & Social Media Marketing Strategy (EPDSMMS)

The programme would focus on providing in-depth knowledge on digital and social media marketing and analytics that would help in planning, implementing and measuring the social media marketing and analytics that would help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.

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Alumni Speak
  • Had a fabulous experience being a part of the IIMC EPDSMMS course. The modules which incorporate cas.....
    Vandana Mendon
    Senior Manager, Pepsico Inc.
    Batch: Batch 4
  • I scanned a lot of courses but I froze upon EPDSMMS because this was exactly something what I needed.....
    Smita Shukla
    Digital Marketing Lead, Dizital Arena Marketing Solutions Pvt Ltd
    Batch: Batch 4
  • The reason why I chose to come to IIM Calcutta for this EPDSMMS is that the time has started to chan.....
    Shweta Berry
    Head – Strategic Alliances,Marketing, & Communications and CSR, Aeris Communications
    Batch: Batch 4
  • The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit .....
    Amit Doda
    Vice President, Netsmartz
    Batch: Batch 4
  • We live in the digital era, where every possible thing you can find on the internet or we can say ho.....
    Abdul Arsh
    Strategic Partnerships Manager, Merck Life Science
    Batch: Batch 8
  • Vandana Mendon
    Senior Manager, Pepsico Inc.
    Batch: Batch 4

    Had a fabulous experience being a part of the IIMC EPDSMMS course. The modules which incorporate case study based learning are curated by expert faculty members from IIM and have added immense value to my career. I was working as Assistant Manager-Marketing Communications at InterGlobe Aviation (IndiGo) when I joined this program. This course helped me gain theoretical and practical experience in Digital Marketing and I currently work as Senior Manager at PepsiCo. The program has also gained me some friends for life!

  • Smita Shukla
    Digital Marketing Lead, Dizital Arena Marketing Solutions Pvt Ltd
    Batch: Batch 4

    I scanned a lot of courses but I froze upon EPDSMMS because this was exactly something what I needed. The program has a good mix of campus module and online module. We had access to the best of the literature, best of the technology, best of the cases which are very much required in our field of digital marketing. We had very good access to industry oriented lectures and speakers who actually gave us the real world insights about how to establish things from scratch; this was a key takeaway.

  • Shweta Berry
    Head – Strategic Alliances,Marketing, & Communications and CSR, Aeris Communications
    Batch: Batch 4

    The reason why I chose to come to IIM Calcutta for this EPDSMMS is that the time has started to change now. The pedagogy was excellent. Not only have we been exposed to the basic concepts of marketing but also to the case studies & methodology of learning in group studies and an environment which is conducive to knowledge sharing as well as peer learning. The latest topics which are right now going digital and social also have been covered very well.

  • Amit Doda
    Vice President, Netsmartz
    Batch: Batch 4

    The pedagogy of EPDSMMS is definitely awesome. I was happy to see that we got to learn a little bit more than what was mentioned in the course. The best modules were “Influencer Marketing” and “Social Listening”. I strongly recommend this course to all the people who are planning to get started with digital marketing. Even the people who’re having work experience like me; they should definitely look into this course because it will give you an innovative edge.

  • Abdul Arsh
    Strategic Partnerships Manager, Merck Life Science
    Batch: Batch 8

    We live in the digital era, where every possible thing you can find on the internet or we can say how we consume data, we connect or share with our colleagues. And this has changed how we purchase or consume things. I enjoyed being a part of the long duration executive programme on Digital & Social Media Marketing Strategy. This programme has given me foundation for digital and social media marketing strategies and broadened my understanding in this domain and I believe it would help me to create digital and social media marketing and analytics strategies required in planning and implementation along with measuring the success of digital marketing projects that drive sales and generate business growth. I want to thank my instructors, Saravana Jaikumar and Laxminarayanan G, who twisted and pulled my mind in ways I would not have considered while encouraging me to find the needed answers. I would like to thank Sakshi Paul, who encouraged me to go for this programme and Mahesh Goyal, who supported me during this.