Programme Overview

The programme would focus on providing in-depth knowledge on digital and social media marketing and analytics that would help in planning, implementing and measuring the social media marketing and analytics that would help in planning, implementing and measuring the social media strategy to create awareness, and ultimately drive sales.


Programme Objective

Get the foundation to specialize in digital and social media marketing strategies, or those wanting to broaden their understanding in this domain. This nine-month certificate programme from IIM Calcutta would hone general management skills followed by deep diving into the basic and advanced modules of marketing in social and digital media platforms.
The course will focus on sharing the latest trends, best practices, and technologies for effective digital and social media marketing. It will provide in-depth knowledge on digital and social media marketing and analytics: how to plan, implement and measure a digital marketing and social media strategy to create awareness, generate leads and ultimately drive sales. The program focuses on marketing strategy and digital strategy and builds on the three pillars of traditional marketing analytics, search marketing and social media listing and analytics. The faculty will focus on the synergy between on-field practice and in-class learning.


Programme Directors

Who Should Attend
  • Graduate / Post-Graduate degree with minimum 50% marks, and at least 2 years of experience in media, advertising, start-ups, social or digital media, e-commerce or related domains instead of at least Graduate degree.
  • Mid & early-career professionals and marketing enthusiasts engaged in marketing, branding, product, or sales and are keen on developing strategic skills in digital and social media marketing
  • Mid-Career professionals keen on driving digital growth and customer acquisition strategies by leveraging digital opportunities, analytics, and emerging technologies to meet business outcomes
  • Early professionals looking to advance their capabilities in digital and social media marketing strategy to successfully plan, implement, and measure digital growth strategy to create awareness, generate leads, and drive sales.
  • Screening & selection will be done by IIM Calcutta.

Programme Duration and Delivery

This is a nine months programme that is divided into three modules . The first and third modules would be conducted as face-to-face classes at IIM Calcutta campus. The duration of each campus module would be four days. The second module would be delivered using a direct to device platform. This would enable participants to attend the programme at their convenience from their homes or offices.
The campus visit will be conducted subject to the Covid-19 situation and depending on Government and Institute directives regarding the same.
The on-line sessions will be held primarily on Saturdays (12:15 - 3:15 PM) and on selected Wednesdays (6:45 - 9:45 PM).


Programme Content
  1. Module 1: Understanding the strategic need for digital and social media marketing
  2. Module 2: Execution plans for digital and social media marketing
    • Module 2A: Search Engine Marketing and Simulation
    • Module 2B: Web Design and Content Marketing
    • Module 2C: Analytics
    • Module 2D: Social Media Marketing
  3. Module 3: Assessing the impact of digital and social media marketing


Programme Sample Certificate

Alumni Status
  • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 30,000 members.
  • LDP Alumni are given an email-id in the IIM Calcutta domain.
  • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
  • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
  • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
  • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
  • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
  • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

How to Apply

For further details and for downloading the application forms please visit - https://iimc.emeritus.org/iimc-executive-programme-on-digital-and-social-media-marketing-strategy/index.php
Email ID:enquiry.india[at]Emeritus[dot]org
Contact us: WhatsApp number - +91 74120 81081
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