MCHV Webinar: Needs versus Aspirations on 8 February 2022 at 7.30 pm

Dear All,

MCHV invites you for a seminar/webinar:

Speaker: Prof Kentaro Toyama, W. K. Kellogg Professor of Community Information, University of Michigan School of Information

Title of Talk: Needs versus Aspirations: Seeking a Positive Approach to Human Development

Schedule: 8 February 2022, 7.30 pm IST/9 am ET

Abstract: “Needs” figure prominently in a range of disciplines, from marketing to product design, from psychology to international development; in fact, professionals across industries speak of meeting people’s needs and performing “needs assessments.” But, prioritizing needs tends to focus attention on external conditions, rather than on the internal changes within individuals and societies that would make us better. As an alternative, I propose an approach that is less concerned with needs, and emphasizes aspirations. This talk will highlight the problem with "needs," point out differences between needs and aspirations, and propose that aspirations are a better focus for endeavors seeking to improve individuals, organizations, or societies.

Register here to receive the zoom meeting link:

Prof. Kentaro's CV is attached here for reference.

Thanks and regards