Elective Courses offered in PGPEX

The academic groups of the Institute offer a wide range of elective courses for PGPEX. This is the list of elective courses to be offered this academic year. The list is revised every year - new courses are added and some courses may not be offered in a particular year. Institute also invites Visiting Faculty from India and abroad to teach courses in their areas of expertise.

BUSINESS ETHICS AND COMMUNICATION GROUP

1
COURSE Problem Solving Techniques in Corporate Communications
INSTRUCTOR Prof. Pragyan Rath
CREDITS 1.5

Course Objective: To be able to derive, apply and conceptualize communication strategies from

  • underlying cultural grammar/s in managerial structures
  • conflicting complexities in seemingly unified propositions
  • Symbolic narratives that construct/distort managerial structures in competing markets.

ECONOMICS GROUP

2
COURSE International Economics
INSTRUCTOR Prof. Parthapratim Pal
CREDITS 1.5

Course Objective: The following topics will be addressed:

  • What international economics is all about
  • Classical Trade Theories in Brief
  • Modern Trade Theories in Brief
  • Trade Policy Instruments
  • Present Multilateral trading system
  • Regional trade agreements
  • India and International Trade
  • International economics and balance of payments
  • International Monetary System
  • Open Economy macroeconomics

3
COURSE Games and Strategic Behaviour
INSTRUCTOR Prof. Anindya Sen
CREDITS 1.5

Course Objective: Popularized by movies such as "A Beautiful Mind", game theory is the mathematical modeling of strategic interaction among rational (and irrational) agents. Beyond what we call 'games' in common language, such as chess, poker, soccer, etc., it includes the modeling of conflict among nations, political campaigns, competition among firms, auctions, tragedy of the commons, etc. etc. The course will provide the basic elements of game theory to help you make sense of some of these issues. In the second half of the course, some relatively new topics strategic behavior will be covered.

4
COURSE Management of the Exchange Rate and Capital Flows
INSTRUCTOR Prof. Soumyen Sikdar
CREDITS 1.5

Course Objective: This course will address the following:

  • Introduction to Balance of Payments and exchange rate systems:
    Accounting principles and macroeconomic significance of the current account, the capital account and official reserve transactions, Exchange rate systems in historical perspective.
  • Introduction to open economy macroeconomics:
    Internal and external balance under fixed and flexible exchange rates, Economic policy under different degrees of capital mobility, Policy coordination problem.
  • Exchange rate determination- short run and long run:
    Central bank intervention in the foreign exchange market, Problem of forecasting short term movements, PPP hypothesis in the long run.
  • Multinationals and foreign direct investment:
    Contribution of FDI to development, Government policy toward multinationals.
  • International capital flows and financial crisis:
    Brief history of financial crisis, Introduction to models of financial crisis, resolving financial crisis.

FINANCE AND CONTROL GROUP

5
COURSE Management Control Systems
INSTRUCTOR Prof. Purusottam Sen
CREDITS 1.5

Course Objective: Discussion and evaluation of real life management control situations is achieved in the basic frame work of available management control systems theory and practice. A strong focus on financial implications in various control scenarios is provided. The course is structured as a mix of theoretical concepts and case analysis.

6
COURSE Derivatives
INSTRUCTOR Prof. B.B Chakrabarti
(Visiting Faculty)
CREDITS 1.5

Course Objective: There has been a dramatic growth in markets for financial derivatives in recent years. Modern managers can use financial derivatives such as futures, options and swaps to hedge particular kinds of risks or to change the returns on their portfolios in certain ways. The purpose of this course is to provide the student with the necessary skills to value and to employ futures, options and other related financial instruments. On completion of the course, students will be able to a) describe the operation of derivative markets covered in the course, b) calculate the price of various derivative securities c) create Strategies to meet specified goals and d) evaluate and change these strategies with changing economic conditions

7
COURSE Bank Management
INSTRUCTOR Prof. Praloy Majumdar
(Visiting Faculty)
CREDITS 1.5

Course Objective: The objective of the course is to acquaint students with the nuances of banking in the perspective of the recent changes in banking. The course would start with the discussion covering the importance of banking in the economy and then gradually take students to the different aspects of banking in the present day context.

8
COURSE Money And Banking
INSTRUCTOR Prof. Rama Seth
CREDITS 1.5

Course Objective: The course provides a framework for studying the role of money in the economy, and the institutional characteristics and role of financial intermediaries in an integrated global financial market. The course presents basic economic principles in the financial intermediation process, including supply and demand for credit, the theory of asset demand, profit maximization and risk management to understand the role of money and financial institutions in a market-driven economy.

9
COURSE Entrepreneurial Finance
INSTRUCTOR Prof. Ashok Banerjee
CREDITS 1.5

Course Objective: Thousands of business ventures are started every year. Most fail within a short period. Of those that survive, some achieve rates of return high enough to justify the initial investment. Sometimes, even when a venture is highly successful, early financing mistakes limit the entrepreneurs’ ability to share-in the rewards. Financing start-ups is more of an art than science and requires a good understanding of the world of start-up, their financial needs and fair valuation. This course will provide a reasonable exposure to all the financial issues relating to a start-up.

10
COURSE International Finance
INSTRUCTOR Prof. Dipankar Mitra
CREDITS 1.5

Course Objective: This course focuses on Treasury management that requires a global approach with a sound understanding of the nature of the international financial markets and instruments available and seeks to exploit the numerous opportunities by accessing them.

11
COURSE Investment Management
INSTRUCTOR Prof. Vivek Rajvanshi
CREDITS 1.5

Course Objective: The objective of this course is to introduce the intuition and concepts of Investment analysis and portfolio management. Two broad decisions have been taken by any investors: allocation of the total investment in available asset classes and how to select the assets within asset classes for investment. The decision of allocation and selection of investment assets is based on the trade-off between risk and return, availability of the risk mitigating tools and investment horizon with other parameters. The aim of the course is to provide the theoretical underpinning of the subject with the implications in the real world. The course will help the participants in developing skills required to conduct assessment of current issues covered by media and specialized journals.

MANAGEMENT INFORMATION SYSTEMS GROUP

12
COURSE Management Information Systems: The Strategic Dimension
INSTRUCTOR Prof. Sanjiv D. Vaidya
CREDITS 1.5

Course Objective: To introduce students to the field of Information Systems and to the need for studying the field. Also to develop an understanding of the seven basic aspects of the discipline of MIS to the students and to introduce the students to the concept of planning for strategic information systems based on certain strategic analysis approaches.

13
COURSE Enterprise Systems and Social Media
INSTRUCTOR Prof. Monideepa Tarafdar
(Visiting Faculty)
CREDITS 1.5

Course Objective: The course focuses on how firms can create competitive advantage from enterprise and social networking applications. How do these applications (ERP, SCM, CRM, Social Media etc.) actually provide business value? While enterprise systems enable a centralized and structured approach to information management, social networking technologies signify a more freewheeling and user-centred opportunity for managing and making sense of the firm’s data. This course examines topics that include social media enabled organizational collaboration and knowledge management, social media facilitated customer intimacy, customer-enabled value co-creation, intra and inter-firm process integration and platform business models.

14
COURSE Marketing Analytics
INSTRUCTOR Prof. Asim K Pal
CREDITS 1.5

Course Objective: To expose the students to the concepts of Business Analytics as they are applied to solving marketing theory and applications. To evaluate opportunities to apply data analytical and mining tools in a number of Marketing contexts such as Market Research, Customer Segmentation, Direct Marketing, Customer Relationship Management, Prediction of purchase decisions, Customer retention and churn, Online shopping and online tracking of customers, Recommender Systems, Credit Risk Management, etc. To understand customer information rich verticals such as Retail banking, Retail Chains, Airlines, Tourism, FMCG, Auctions, Financial and Insurance products that provide opportunity for exploring application of data analytical and data mining tools and techniques.

15
COURSE Information Technology: Strategy and Governance
INSTRUCTOR Prof. Priya Seetharaman
CREDITS 1.5

Course Objective: This course aims to provide a broad understanding of the types of IT decisions that an organization is faced with, the structures in vogue to support such decisions, the operationalization of the governance mechanisms, apart from presenting the students with some ideas on business-IT alignment issues and role of the CIO in the overall scheme of things.

16
COURSE Information Technology and Organizational Innovation
INSTRUCTOR Prof. Sanjiv D. Vaidya
CREDITS 1.5

Course Objective: This course is an endeavour to bring in insights from different theories of Management of Innovation into the field of Strategic Management of Information Technology, to enrich our understanding of the latter. The course briefly establishes the importance of IT for innovations by organizations.

17
COURSE Information Risk in Business
INSTRUCTOR Prof. Asim K Pal
CREDITS 1.5

Course Objective: We attempt to address the following issues (A few have been mentioned here):

  • What is information risk? How does it contribute to the overall business risk? What is the motivation behind risk taking?
  • What is risk assessment? What is risk management?
  • How do we measure risk (risk metrics)? What is risk appraisal? Can we take proper posture with respect to the future attacks?
  • How do you measure the impact of a security breach on your company in the short term and in the long term? What is the loss to your reputation? What is the loss to your market? What are the legal costs?
  • What happens with big data? Are there specific risk and security issues?
  • What are information assets? How are these related to your business objectives? How are these related to your business processes? What are the new opportunities for business of the existing company or a new initiative? How are these related to information brokerage services? Does the information risk issue provides for opportunity for third party services for an existing company or even for a segment of industry? What will be situation in presence of clouds?

18
COURSE Strategic Management of IT
INSTRUCTOR Prof. Sanjiv D. Vaidya
CREDITS 1.5

Course Objective: The course aims at enabling students to:

  1. Develop visions of strategic plans for managing IT applications for a given organization and a product-market domain
  2. Evaluate the effectiveness of IS/IT management in an organization, from a top-management point of view
  3. Understand the drivers which determine the nature of the strategic role that IT should play in an organization
  4. Determine the strategic role that IT should play in an organization, given certain external environment and certain characteristics of the organization’s business.

MARKETING GROUP

19
COURSE Strategic Brand Management
INSTRUCTOR Prof. Chandradeep Mitra
(Visiting Faculty)
CREDITS 1.5

Course Objective: To familiarize students with the key principles and practices of managing a brand or a set of brands, and also expose them to recent developments in terms of opportunities and challenges that today’s brand managers face. Given its strategic role, Marketing students must develop a critical understanding of the processes involved in building and managing brands. This elective course would create such a learning opportunity.

20
COURSE Consumer Behaviour
INSTRUCTOR Prof. Krishanu Rakshit
CREDITS 1.5

Course Objective: Consumer Behaviour (CB) is the study of the processes involved when individuals or groups select, purchase, use or dispose products, services, ideas or experiences to satisfy needs and desires. Given the centrality of consumption for any marketing activity, understanding CB is at the very heart of marketing research and practice. Since consumption is a part of a larger array of human activities, it is necessary to situate CB in the wider domain of human behaviour. Like most of the behavioural disciplines, CB is a complex area of inquiry with inter-disciplinary influences from Economics, Psychology, Sociology and Anthropology.

21
COURSE Marketing Research
INSTRUCTOR Prof. Kumar Rakesh Ranjan
CREDITS 1.5

Course Objective: The course introduces students to the research process in the Marketing context, but with possible extension to managerial problems across several allied domains of management. It enables students to conceptualize business problems into researchable problems, introduces them to efficient approaches to data collection – both qualitative and quantitative, and offers hands-on expertise to analyse data and offer precise solutions to the decision problem.

22
COURSE B2B Marketing
INSTRUCTOR Prof. Koushiki Choudhury
CREDITS 1.5

Course Objective: This course aims to give students an understanding of business marketing management. It presumes a familiarity with marketing concepts and frameworks gained through the core Marketing courses. The focus of class sessions delves into the practical application of theoretical frameworks and concepts. The class sessions will follow a participant-centered leaning model, with focus on exploring the unique, challenging issues in each area of business marketing. Students are expected to explore how business markets are different from consumer markets, and will be expected to delve into new emerging areas in business marketing and come up with how the frontiers of business marketing can be expanded in new, relevant dimensions.

23
COURSE Sales And Distribution Management
INSTRUCTOR Prof. Kumar Rakesh Ranjan
CREDITS 1.5

Course Objective: The course would be useful to those aspiring for a career in Sales and Marketing. Furthermore, as organizations underscore a stint in SDM for most of its top managers, students with allied functional preferences would also find the course beneficial. While all functions in an organization serve a unique role, the reality remains that Sales being a revenue-center, sales managers are deemed priority resource. Therefore, all firms take pride in a good sales team and a high-impact distribution channel.

24
COURSE Product Management
INSTRUCTOR Prof. Saravana Jaikumar
CREDITS 1.5

Course Objective: The objective of this course is to inculcate amongst students the importance of products and product management to a company. It also aims at exploring both analytical as well as strategic dimensions of product related issues. In other words the course aims to introduce students to a range of issues that are of immediate and practical importance to a product manager. The purpose is to prepare students to perform well as junior / entry level marketing managers by identifying tasks that such professionals perform and by imparting necessary training to develop congruent skills and knowledge necessary to perform such tasks.

25
COURSE Internal Marketing
INSTRUCTOR Prof. Koushiki Choudhury
CREDITS 1.5

Course Objective: Till recently, marketing emphasized only the external customer. However, gradually it is being understood that external marketing is most successful when integrated with marketing efforts inside the firm. Internal marketing is a key activity in the development of a customer-oriented organization. The purpose of this course is to provide an understanding of the vitality of internal marketing, to highlight the relationship between internal and external marketing and to provide students with the skills to develop internal marketing strategy for firms. This course aims to develop students’ knowledge and understanding of the fundamental importance of Internal Marketing and provide a contemporary view of the subject.

26
COURSE Digital Marketing
INSTRUCTOR Prof. Krishanu Rakshit
CREDITS 1.5

Course Objective: Digital marketing is an emerging discipline in the area of marketing; and we are currently witnessing an evolution in the area owing to the importance of this form of media. This course aims to provide students an overall understanding and working knowledge of digital marketing. A good grasp of fundamental frameworks alongside analytical thinking and creative ideas will be the perfect recipe for an effective digital marketer. While not as independent sessions, today’s all-pervasive themes of mobility and data analytics are integrated, and are part of the course. The final assignment will give the student a canvas to apply his or her learning from the course. This will involve building a comprehensive and compelling digital marketing plan – a challenge all marketers in the industry face.

OPERATIONS MANAGEMENT GROUP

27
COURSE Business Forecasting
INSTRUCTOR Prof. Sahadeb Sarkar
CREDITS 1.5

Course Objective: There are broadly three models of business forecasting schemes. The first type is the cause-and-effect model. In this model, one assumes a cause that influences an outcome. The second type is the time-series model, by which data is projected forward based on a method such as moving average, the simple average, exponential smoothing, decomposition, and Box-Jenkins. The third type of forecasting model is the judgmental model. In this case, one is required to produce a forecast where there is no useful historical data, for example, for a brand new product, or when the changed market conditions render previous data obsolete This course will attempt to cover all or most of the above techniques.

28
COURSE Strategic Operations Management
INSTRUCTOR Prof. Partha Priya Datta
CREDITS 1.5

Course Objective: The objectives of this course are:

  1. To further students’ ability to think strategically, analytically, and creatively.
  2. To develop an understanding of formulating and executing an operations strategy.
  3. To develop an understanding of the relation between operations strategy, other functional strategies, and corporate strategy.
  4. To create a basic competence with the tools and techniques of operations strategic analysis.

29
COURSE Logistics & Supply Chain Management
INSTRUCTOR Prof. Peeyush Mehta
CREDITS 1.5

Course Objective: Supply Chain Management (SCM) is often described as one of the most powerful sources of competitive advantage for firms in recent times. Unlike the compartmentalized manner of efficiency and effectiveness (service) enhancement pursuit in traditional management, SCM attempts to further enhance the same at the value chain level through higher focus on coordination and integration among the various partners of the supply chain to provide greater value to the customers. This course on Logistics and Supply Chain Management is designed as one that is application-based and also attempts to integrate concepts covered in various courses. The pedagogy is a mix of conceptual inputs, model based analyses, and case studies.

The learning goals are specifically:

  1. Understand the fundamentals of Supply Chain Management (SCM) including its role in an organization and in integrating firms in a supply chain.
  2. Understand the various concepts in SCM like coordination, planning for uncertainty, supply contracts, logistics management, outsourcing and procurement management.
  3. Apply various analytical methods and tools so that students are able to measure and evaluate various facets of supply chain performance.
  4. Understand practices in SCM that differentiate successful firms from others.
  5. Understand the challenges in SCM through a real industry project.

30
COURSE Performance Evaluation using DEA
INSTRUCTOR Prof. Sanjeet Singh
CREDITS 1.5

Course Objective: The objective of the course is to introduce students about the quantitative technique of Data Envelopment Analysis (DEA) and its usage in efficiency evaluation & benchmarking. In more details main objectives of the course are:

  • To introduce the students to Data DEA as a method of comparative performance evaluation
  • To enable the students to identify situations where DEA may be used
  • To provide hands-on experience in implementing efficiency and productivity assessment the concept of relative efficiency and its measurement using the nonparametric technique of Data Envelopment.

31
COURSE Project Management
INSTRUCTOR Prof. Bodhibrata Nag
CREDITS 1.5

Course Objective: Organizations must leverage project management capabilities to their competitive advantage. For this purpose, organizations not only need managers who can complete projects on time and within budget, but also are able to take on leadership challenges of understanding and successfully cruising the project management landscape comprising sponsors, customers, vendors, regulators, team members and other diverse stakeholders. This course provides theories, concepts and proven tools to equip managers to tackle these challenges effectively.

Organizational Behavior GROUP

32
COURSE Leading People
INSTRUCTOR Prof. Chetan Joshi
CREDITS 1.5

Course Objective: To understand what leadership is and highlight the components of charismatic and transformational leadership. Also, to help participants understand the challenges in leading face to face and virtual teams, leading change in another culture, and leading a diverse workforce and to develop insights about crisis leadership.

33
COURSE Conflicts and Negotiation
INSTRUCTOR Prof. B N Srivastava
CREDITS 1.5

Course Objective: Negotiation is often seen as a method of resolving conflicts and dispute. But in business and likewise in other situations too, negotiation is only a process of relationship building. How to analyse the situation? How to persuade the other party towards one’s terms and conditions? What different strategic options does a situation entail? When and what strategy and tactic should one use? How to deal with the emotional outburst of your rival and how to cool down temperatures in a meeting? What characterizes successful negotiators? What are the cultural differences across countries that may affect the perceptions and decisions in negotiation situations? We will explore answers to these questions.

34
COURSE Building Leadership Potential
INSTRUCTOR Prof. Leena Chatterjee
Prof. Abhishek Goel
CREDITS 1.5

Course Objective: This course presents an opportunity to the participants to assess their readiness and get feedback on their preparedness to take up leadership roles in near future. The participants will also be provided with opportunities to build their potential through participation in role plays and leadership dilemmas and scenarios, wherein they will be required to manage people, critique situations and take appropriate decisions. In summary, the course objectives are:

  1. Understanding of leadership competencies/capabilities
  2. Assessment of own leadership capabilities
  3. Test of those capabilities (Analysis, Reflection and Action)
  4. Reflection and action plan (including feedback)

Specifically this course caters to PGPEX programme objectives numbers 3, 4 and 5.

PUBLIC POLICY AND MANAGEMENT GROUP

35
COURSE Assessing Business Environment
INSTRUCTOR Prof. Raghabendra Chattopadhyay
(Visiting Faculty)
CREDITS 1.5

Course Objective: The course aims to help participants to critically analyse the role of business in its environment with particular reference to the interrelationship of political, social and economic trends and its impact on public policy and regulation. The course will help participants to assess the broad environment for investment by analyzing and forecasting public policy trends.

36
COURSE Managing International Legal Environment
INSTRUCTOR Dr. R. Rajesh Babu
CREDITS 1.5

Course Objective: Managing International Legal Environment (MILE) course shall attempt to provide the students with an understanding on:

  • The nature of the international legal system, including the functioning of international organizations which regulate and influence international business relations
  • Identify and understand the legal concepts and framework related to the protection of International investment
  • Fundamental legal norms and principles governing international trade in goods and Services, trade remedies and barriers to trade;
  • Prohibited activities in the international environment; and
  • Pacific settlement of international disputes

STRATEGIC MANAGEMENT GROUP

37
COURSE Strategic Leadership
INSTRUCTOR Prof. Anirvan Pant
CREDITS 1.5

Course Objective: The principal learning objectives of the course are:

  1. To develop a conceptual and contextual understanding of the dimensions on which the top management teams of firms exercise agency in the pursuit of organizational objectives
  2. To cultivate skills in analogical reasoning in the course of a vicarious engagement with the practice of strategic leadership in a global context
  3. To develop a capacity for judgment, or strategic choice making under uncertainty, that builds upon the capacity for analytical problem solving honed in strategy compulsory courses.

38
COURSE Competing on Innovation
INSTRUCTOR Prof Ranjan Das
(Visiting Faculty)
CREDITS 1.5

Course Objective: To make the students understand how capabilities to innovate in product process and business models has become the principle source of competitive advantage, particularly against the backdrop of fast changing environment. It will also define different types of innovations and their applicability in the various competitive contexts that will eventually help the students to understand the organizational and leadership challenges of competing on innovation.

39
COURSE Strategy-as-practice: The social and political in strategy work
INSTRUCTOR Prof Biswatosh Saha
CREDITS 1.5

Course Objective: Strategy as Practice is a research stream with its roots in the broader ‘practice turn’ in social sciences. Over the last decade, it has emerged as a distinctive research approach for studying strategic management, organizational decision-making and managerial or strategy work. Strategy as Practice can be regarded as an alternative to the mainstream strategy research via its attempt to shift attention away from merely a focus on the effects of ‘strategies (as decisions or policies) on performance’ alone to a more comprehensive, in-depth analysis of what actually takes place in strategic planning, strategy implementation and other activities that deal with strategy or are known as involving strategy. In other words, Strategy as Practice research is interested in the ‘black box’ of strategy work.

This course seeks to help students to a) locate strategy work in mundane activities, b) reflect on questions of who is a strategy practitioner, c) why the world of strategy work is political.

40
COURSE Corporate Strategy
INSTRUCTOR Prof Palash Deb
CREDITS 1.5

Course Objective: By the end of the course, you should be able to:

  1. Understand the concepts of corporate advantage and corporate scope
  2. Understand some of the typical corporate strategies used by firms
  3. Understand some of the basic issues in corporate organization and governance