Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms. Volume 292, Issue 1, pp: 213-229

Written By

Prof. Megha Sharma , Saibal Ray , Sumanta Basu , Soumyakanti Chakraborty

Published On

1 July, 2021

European Journal of Operational Research Print ISSN: 0377-2217 Online ISSN: 1872-6860