Prof.Venky Shankar (21st batch alumnus of IIM Calcutta) has been chosen as the winner of Retailing Lifetime Achievement Award from the American Marketing Association for lifetime contributions to retailing research and leadership. Since its inception, there have been only four winners worldwide.

The AMA Retail and Pricing SIG is delighted to announce that Dr. Venkatesh (Venky) Shankar (Coleman Chair and Professor of Marketing at Texas A&M University, Mays Business School) is the winner of the 2013 Lifetime Achievement in Retailing Award. A three member panel of past award winners and experts in retail and pricing research found Dr. Shankar’s contributions to retailing research highly impactful and deserving of this prestigious honor. Dr. Shankar has published pioneering retailing research in Journal of Retailing, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. Dr. Shankar has served as Co-Editor of the Journal of Interactive Marketing and Associate Editor of Management Science. He is on the editorial board of Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and Journal of Retailing. Dr. Shankar has won numerous awards including the Paul Green Award for Best Article in Journal of Marketing Research, Don Lehman Award for Best Dissertation Based Article, Journal of the Academy of Marketing Science Best Paper Award, and three Honorable Mentions for the Journal of Retailing Davidson Award. Dr. Shankar is also the Director of Research at the Center for Retailing Studies at the Mays Business School at Texas A&M University.

The award will be presented at the Summer Educators AMA Conference in Boston in August. Shankar was an MSI Academic Trustee from 2007 to 2013. He is the author of several MSI working papers and the 2011 monograph, Shopper Marketing, in MSI's Relevant Knowledge Series.