Senior Management Programme in Business Analytics (SMPBA)

Analytics and Data Science Programmes

Senior Management Programme in Business Analytics (SMPBA)

The myths, promises, and realities surrounding business analytics need to be confronted and addressed by the senior management teams of organizations in today’s volatile business landscape. As the conventional differentiators of competitive advantage start vanishing fast, use of data driven intelligence has started emerging as the game changer. Understanding the emerging nature of competition, planning a roadmap for enhancing competitive capability, and visualizing the future of analytics-oriented competition have become a necessity for senior management in organizations.

Data-smart firms are developing new models of decision-making that exploit overwhelming amounts of data to make smart products and services for consumers. The potential to create value by data aggregation and analysis is huge, and firms leveraging analytics are at a vantage point in their competitive landscape. Newer sets of capabilities are required to bring the value of the data gathered from all the frontline processes.

The Senior Management Programme in Business Analytics (SMPBA) is an intensive, 9-month, multi-modular, programme. This programme is targeted towards senior managers who appreciate how analytics could unleash value for the firm and its consumers.

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Alumni Speak
  • For me the course is an eye opener. Overall it was a good start for me and enforced me to learn abou.....
    Rajmohan Lakshmikuma r Rajagopal
    DGM-MFG, Portescap India Pvt Ltd.
    Batch: SMPBA 02
  • The interaction with the teaching faculty have been very enriching. They have helped us to understan.....
    Kunal Bhardwaj
    Director, American Express
    Batch: SMPBA 02
  • Rajmohan Lakshmikuma r Rajagopal
    DGM-MFG, Portescap India Pvt Ltd.
    Batch: SMPBA 02

    For me the course is an eye opener. Overall it was a good start for me and enforced me to learn about the principles. We got exposures on many concepts. I am thankful to all the Professors. You have enlightened my knowledge. The sessions were really very useful.

  • Kunal Bhardwaj
    Director, American Express
    Batch: SMPBA 02

    The interaction with the teaching faculty have been very enriching. They have helped us to understand the current scenario in the field. We also received a peek into other domains. The project component was very helpful indeed.