Programme Overview

The myths, promises, and realities surrounding business analytics need to be confronted and addressed by the senior management teams of organizations in today’s volatile business landscape. As the conventional differentiators of competitive advantage start vanishing fast, use of data driven intelligence has started emerging as the game changer. Understanding the emerging nature of competition, planning a roadmap for enhancing competitive capability, and visualizing the future of analytics-oriented competition have become a necessity for senior management in organizations.

Data-smart firms are developing new models of decision-making that exploit overwhelming amounts of data to make smart products and services for consumers. The potential to create value by data aggregation and analysis is huge, and firms leveraging analytics are at a vantage point in their competitive landscape. Newer sets of capabilities are required to bring the value of the data gathered from all the frontline processes.

The Senior Management Programme in Business Analytics (SMPBA) is an intensive, 9-month, multi-modular, programme. This programme is targeted towards senior managers who appreciate how analytics could unleash value for the firm and its consumers.

Programme Objective
  1. To pave ways for improving organizational readiness in using data analytics as a powerful mechanism for business model innovation
  2. To recognize and inculcate necessary capabilities comprising analytical tools and techniques with behavioral skills toward competitive advantage

Programme Directors
Professor Uttam Kumar Sarkar

Professor Uttam Kumar Sarkar

Management Information Systems

Professor Peeyush Mehta

Professor Peeyush Mehta

Operations Management

Who Should Attend

This programme is targeted towards senior management – the segment not being adequately served by the existing bouquet of LDPs in the analytics / data science space.

The Programme combines strategic aspects of Business Analytics with relevant technology oriented operational aspects for actionable appreciation of analytics by senior management.

It would help spread data driven decision making capabilities of participants.

Programme Duration and Delivery
The duration of the programme is 09 months. This is a multi-modular programme with 15 days at IIM- Calcutta Campus spread over 3 Campus visits which is compulsory for all participants, along with a few hours of Live Online Session (Direct to Desktop). The programme will be delivered through the D2D platform once a Week (Sunday- 9:00 am – 12:00 pm) (applicable for only live online classes) The campus module will be conducted subject to the evolving COVID- 19 pandemic situation and will depend on Government and Institute policies related to the same.

The pedagogy will be highly interactive including Campus Immersion at IIM Calcutta and D2D modules. This is a blended programme which includes classroom lectures, D2D modules, real-life case studies, group discussions, simulations.

Programme Content
1The business value of data analyticsBuilding a data-driven culture in an organizationAnalytics readiness of an organization and building a data-driven decision-making culture,
Building organizational team for making use of Data Science and Analytics,
Appreciating the emerging nature of competition and the role of business analytics AI Projects/ hands-on tutorials with real life industry applications
2Statistics for Data ScienceStatisticsThe art of summarizing data and statistical learning in decision making
ProbabilityApplied probability and decision making under uncertainty
SamplingData sampling and the art of inferring about the population from samples
RegressionRegression techniques and the art of capturing relationships among variables of interest
3Descriptive AnalyticsExploratory Data AnalysisAppreciation of analytical reasoning and empirical findings from data
Data VisualizationFunctional areas of management
Functional areas of managementAnalytical models in supply chains, operations management, marketing, finance and related applications
4ExperimentationExperiment Design, Analysis & TestingData capture and preprocessing issues
Causal Inference and analysisInterpretation of raw data
Interpreting resultsInterpretation of statistical summary of data
5Data sourcesData sourcesIssues in filtering Raw Data for finding extract worth Modeling
Data Extraction and CleaningOutlier analysis, Dimensionality reduction in Data Cleaning
6Predictive AnalyticsForecastingBusiness forecasting principles and issues
ClassificationArtificial Intelligence and Machine Learning in Decision Making – role of supervised learning
ClusteringRole of unsupervised learning in decision making
Time series analysisTime series analysis-based decision making
Supervised Machine LearningCombining human expertise with data driven intelligence for decision making
Neural Networks and Deep LearningArtificial neural network and deep learning in decision making
7Prescriptive AnalyticsSimulationLearning through simulation and games
Decision AnalysisIndividual and group decision making issues
Optimization ModelsUse of discrete optimization concepts in decision making
Game theoryInsights from game theoretic situations, Network externalities and network effect on economy, Information cascade effects in decision making

  • Graduate with minimum 10 years of work experience and currently employed
  • Minimum 50% in Graduation/Post Graduation
  • Screening & selection will be done by IIMC

Programme Sample Certificate

Alumni Status
  • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 30,000 members.
  • LDP Alumni are given an email-id in the IIM Calcutta domain.
  • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
  • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
  • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
  • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
  • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
  • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform

How to Apply

For further details and for downloading the application form please visit : -

Contact Details:
Name: Ritesh Singh
Phone No.: 9711608586
Email: mgrldp[at]iimcal[dot]ac[dot]in