MarC is the Marketing Club of IIM Calcutta, and it runs on a simple conviction: marketing is learnt in the open. Not by memorising frameworks, but by putting something in front of a real customer and finding out, quickly and publicly, whether it works. Everything the club does is built backwards from that idea.
Through the year, MarC runs its annual case competition — an open, campus-wide contest built around a live business problem rather than a textbook scenario, judged on the quality of the thinking rather than the polish of the deck. Alongside it, the club places students on live projects with industry partners, where the brief is real, the constraints are real, and the recommendation actually goes somewhere. For most members, this is the first time marketing stops being a subject and starts being a job.
The club also keeps the campus connected to the people doing the work. MarC hosts fireside conversations and guest lectures with senior marketing practitioners across FMCG, consumer technology, retail and quick commerce, along with alumni interactions that trade in specifics rather than platitudes. The format is deliberately informal — the aim is a conversation that stays honest, where students can ask the questions that do not fit into a lecture.
Mandi, the club's flagship, is the year at its loudest. Built as a run of competitions rather than a single event, it pushes participants across the full spread of the discipline — strategy, brand building, communication, and on-ground execution in front of an audience that owes them nothing. Marketing God of Joka, AdSense, Prodigy, Maximus, Marketeer of the Day, Midnight Treasure Hunt and AdImprov each test a different instinct, and together they make up the most contested stretch of the campus calendar.
Beyond the events, MarC produces the material the campus actually leans on: placement preparation resources, marketing primers, and perspectives on how brands genuinely compete in Indian markets — case-anchored, current, and written by students who have had to use them. The work is shared openly with each incoming batch.
The club is run entirely by students, across four verticals — Events, Design & PR, Content, and Industrial Relations — and it takes on new members from the incoming batch every year.
Events Through the Year
- Mandi (flagship): Marketing God of Joka, AdSense, Prodigy, Maximus, Marketeer of the Day, Midnight Treasure Hunt, AdImprov
- Year-round: Annual case competition, live projects, marketing workshops, fireside conversations, guest lectures, alumni interactions, placement preparation material
Core Team
| Post | Name | Mobile No. | Email ID |
|---|---|---|---|
| President | Aman Ehtesham | 9831960784 | amane2027[at]email[dot]iimcal[dot]ac[dot]in |
| Vice President (Events Head) | Khushi Nayyar | 8826363965 | khushin[at]email[dot]iimcal[dot]ac[dot]in |
| Design & PR Head | Krushi Patel | 9316187756 | krushin2027[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations Head | Kartik R K | 7338461020 | kartikk2027[at]email[dot]iimcal[dot]ac[dot]in |
| Events ECA | Seetaram | 8003325531 | seetar2027[at]email[dot]iimcal[dot]ac[dot]in |
| Design & PR ECA | Shristi Kumari | 9709062709 | shristik2027[at]email[dot]iimcal[dot]ac[dot]in |
| Design & PR ECA | Joshua Kelio | 7005308614 | joshuak2027[at]email[dot]iimcal[dot]ac[dot]in |
| Content ECA | Janet Egans A | 6383317033 | janete2027[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations ECA | Nikita Bhidore | 7224908198 | nikitab2027[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations ECA | Mayank Raj Kansas | 8952800777 | mayankr2027[at]email[dot]iimcal[dot]ac[dot]in |
Official email: marc[at]email[dot]iimcal[dot]ac[dot]in
Instagram: instagram.com/marc.iimcalcutta
LinkedIn: MarC – Marketing Club of IIM Calcutta
Facebook: facebook.com/MarC.IIMC
MarC is the Marketing Club of IIM-Calcutta. Its aim is to provide first-hand marketing experience to the students through various year-round events, case study competitions, and industry live projects in the domain of strategy, marketing consultancy, branding, and market research. The club has been proactive in corporate relations and helping them connect to the students of IIM-Calcutta through guest talks, workshops and event sponsorships.
Our belief is that MBA is all about ‘learning by doing’ and that there is more to be learned by going out there and promoting and selling your product to real customers than by reading about how to do it from a book.
Instagram: https://www.instagram.com/marc.iimcalcutta/
Facebook - https://www.facebook.com/MarC.IIMC
Linkedin - https://www.linkedin.com/in/marc-marketing-club-of-iim-calcutta-756a5a222
Events & Performances:
- Marketing God of Joka, Mandi,
- AdSense,
- Prodigy,
- Maximus,
- Marketeer of the Day,
- Midnight Treasure Hunt,
- AdImprov,
- Marketing Workshops,
- Live Projects,
- Alumni Interactions,
- Guest lectures,
- Placement preparation material,
- Workshops
Core Members:
| POST | Name | Email id |
|---|---|---|
| President | Aman Ehtesham | amane2027[at]email[dot]iimcal[dot]ac[dot]in |
| Vice President / Events Head | Khushi Nayyar | khushin2027[at]email[dot]iimcal[dot]ac[dot]in |
| PR and Design Head | Krushi Patel | krushin2027[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations Head | Kartik R K | kartikk2027[at]email[dot]iimcal[dot]ac[dot]in |
| Content Head | Janet Egans A | janete2027[at]email[dot]iimcal[dot]ac[dot]in |
| Events Team | Seeta Ram | seetar2027[at]email[dot]iimcal[dot]ac[dot]in |
| PR and Design Team | Joshua Kelio | joshuak2027[at]email[dot]iimcal[dot]ac[dot]in |
| PR and Design Team | Shristi Kumari | shristik2027[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations Team | Mayank Raj Kankas | mayankr2027[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations Team | Nikita Bhidore | nikitab2027[at]email[dot]iimcal[dot]ac[dot]in |
| Post | Name | Mobile No. | Email ID |
|---|---|---|---|
| President | Sagar Bajlotra | 7011824649 | sagarb2026[at]email[dot]iimcal[dot]ac[dot]in |
| Vice President (Events Head) | Diksha Sanya | 8102918078 | dikshas2026[at]email[dot]iimcal[dot]ac[dot]in |
| Design and PR head | Satvik Singh | 9997541868 | satviks2026[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations Head | Utkarsh Anand | 7992377077 | utkarsha2026[at]email[dot]iimcal[dot]ac[dot]in |
| Events ECA | Aakanksha Iyer | 8788289017 | aakankshai2026[at]email[dot]iimcal[dot]ac[dot]in |
| Designa and PR ECA | Risa Oram | 7853952705 | risao2026[at]email[dot]iimcal[dot]ac[dot]in |
| Content ECA | Yashika Khandait | 6268457546 | yashikak2026[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations ECA | Aditya Gupta | 9198410440 | adityag2026[at]email[dot]iimcal[dot]ac[dot]in |
| Industrial Relations ECA | Vansh Garg | 9650328685 | vanshg2026[at]email[dot]iimcal[dot]ac[dot]in |
Official email - marc[at]email[dot]iimcal[dot]ac[dot]in