Programme Overview
In today’s fast-paced, ever-evolving market landscape, leadership demands more than just expertise—it calls for sharp analytical acumen and persuasive communication skills. As the world transitions from personality-driven narratives to a data-centric image economy, executives must adapt to make informed, impactful decisions. Hence, to score in an agile market, the executive has to transition from specialization-based managerial skills to analytical-based decision-making skills. Since analytical communication involves the development and display of specific market research and data driven narratives, the Programme will emphasize ongoing strategic argumentation practices as sustained skill development through the following organizational phases of decision-making processes:
- Convince diverse stakeholders in different business contexts
- Argue strategically for implicit-buy in; and
- Develop impactful story-boarding content for achieving organizational edge
Programme Objective
Since the markets and firms and executive roles are transitioning into what Accenture calls Disruptive Markets, Tempo Firms, and Agile Employee Force, we will provide exposure to innovations in internal stakeholder communication practices in and around decision-making processes that employ transitions from:
- Competitive advantage to organizational edge
- Emotional narratives to data driven narratives
- Number-based to visual-based communication
- Offline to hybrid communication
- Self-awareness tests to gamifying communication
- Porter’s Five to SODA Loop analytical frameworks
- Octalysis Framework of Gamification
Thus, this programme is crafted to:
Empower You to Influence: Master the art of convincing diverse stakeholders through strategic communication.
Build Organizational Edge: Transition from conventional competitive strategies to innovative, data-driven narratives.
Tell Data-Driven Stories: Transform numbers into compelling visual presentations that resonate.
Navigate Hybrid Realities: Thrive in the new normal of hybrid communication and digital transformation.
Key Topics
The Programme will be woven around the following themes:
- Strategic Argumentation Frameworks – creating implicit buy-in arguments
- Data Driven Communication – delivering convincing presentations
- Visual Communication – Visuals as nudge factors in credibility and benefit building exercises
- Hybrid Communication –the ‘new organizational normal’
- Gamifying Communication – developing futuristic improvement/growth arguments for the agile employee
- Disruptive Communication Framework– driving organizational-stakeholder practices through prediction-based arguments
Programme Directors
Who May Attend
This programme has been designed for middle level executives in public and private sector industries and multinational companies, whose job profiles involve engagements in executive responsibilities in consulting, branding, marketing communication, analytics, HR, Corporate communication, and other executive roles in their firms.
Programme Duration and Delivery
- From the morning of September 15, 2025 till the afternoon of September 19, 2025
- Face to face - classroom based
Pedagogy
Pedagogy involves an interactive mix of case studies, experience sharing through discussion, presentations, and class reflections. Final presentations will be an attempt to apply all the communication principles discussed in classes. These presentations will be video‐recorded and comprehensive personalized feedback will be given, along with the recorded videos.
How to Apply
- You can apply/nominate your personnel by clicking on the “Apply Now” link corresponding to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/mdp/mdp-calendar
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate CMDP office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Programme Brochure
