Programme Overview
“There have been great societies that did not use the wheel. But there have been no societies that did not tell stories.” - Ursula le Guin
In recent years, storytelling has emerged as a significant tool for leaders and managers, not only as a system of communication but also as a tool for individual and organizational success. Being sector agnostic, it is one of the most powerful tools for professionals to inspire, engage, and influence.
In this programme, we will introduce the concepts and structures of storytelling and acquaint participants with methods of systematic application of strategic storytelling techniques to leverage business outcomes in diverse contexts. The program inculcates insights from humanities, management, and narratology to build a robust storytelling skill set.
Programme Objective
- Cultivate Storytelling Proficiency: To provide participants with a comprehensive understanding of storytelling techniques, frameworks, and their applications in leadership and influence.
- Enhance Narrative Crafting Skills: To guide participants in creating and delivering compelling narratives that resonate emotionally and logically with diverse audiences.
- Strengthen Leadership Communication: To empower leaders to use storytelling as a tool to inspire, build trust, and drive organizational change.
- Integrate Storytelling with Business Strategy: To teach participants how to align storytelling efforts with organizational goals, enhancing brand identity, employee engagement, and customer loyalty.
- Develop Narrative Decoding Skills: To enable participants to decode and analyze narratives to uncover underlying themes, cultural contexts, and strategic insights for better decision-making and leadership effectiveness.
- Data Storytelling and Presentations: To equip participants with the skills of translating data driven insights into compelling narratives.
Key Topics
- Foundations of Strategic Storytelling: Understanding the role of narratives in leadership and organizational success.
- Crafting Impactful Leadership Narratives: Techniques to align storytelling with organizational goals and inspire teams.
- Brand Narratives: Building authentic brand stories that resonate with stakeholders and differentiate in competitive markets.
- Data-Driven Storytelling: Translating insights into compelling narratives using analytics and visual storytelling techniques.
- Audience Driven Stories: Hyper-relevance and Psychographics in Storytelling
- Storytelling Across Diversities: Nudge Framework from Behavioural Economics and developing empathy-driven communication to foster meaningful engagement.
- Languages of Leadership: Leveraging structures of credibility for organizational narratives
- Languages of Profit: Leveraging structures of benefit for firm profiling
Programme Directors
Who May Attend
This program is ideally suited for a diverse range of professionals eager to harness the power of strategic communication and storytelling to enhance their leadership and professional capabilities, including:
- Corporate Leaders and Executives seeking to inspire teams, drive organizational change, and enhance strategic communication through compelling narratives.
- Entrepreneurs and Business Owners aiming to craft authentic brand stories that resonate with customers, investors, and stakeholders.
- Marketing and Communication Professionals looking to integrate storytelling into their campaigns to build stronger connections and achieve business goals.
- HR and Organizational Development Specialists desiring to use storytelling to foster a cohesive organizational culture and strengthen employee engagement.
- Consultants and Strategists seeking to leverage narrative frameworks to design impactful presentations and proposals.
- Educators and Trainers aiming to engage and influence their audience by presenting complex ideas through simple, relatable stories.
Programme Duration and Delivery
- From the morning of January 05, 2026 till the afternoon of January 09, 2026
- Face to face - classroom based
Pedagogy
Pedagogy involves an interactive mix of case studies (curated case studies from various media), discussions, role-plays and game based learning. Final presentations will be an attempt to apply all the storytelling principles discussed in classes. These presentations will be video‐recorded and comprehensive personalized feedback will be given, along with the recorded videos.
How to Apply
- You can apply/nominate your personnel by clicking on the “Apply Now” link corresponding to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/mdp/mdp-calendar
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate Executive Education Office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Programme Brochure
