Name Card

Apoorva Bharadwaj
Associate Professor (Communications)
Academic Group: 
Business Ethics & Communication Group
Phone No.: 
+91-33- 2467-8300
Email (@iimcal.ac.in): 


Academic Background: 
Ph.D. (American Literature), M.A. (English) (Gold Medalist), UGC-NET, SET.
Courses Taught: 
Managerial Communications, Cross-Cultural Business Communications, Excellence in Managerial Communication (Management Development Programme as Programme Director/Faculty ), Creating Impact through Powerful Presentations and Interpersonal Communication Skills (Management Development Programme as Programme Director/Faculty ), Leadership Excellence : An Alternate Approach (Management Development Programme) and Executive Programme in Communication Strategies for Corporate Leaders (Long Duration Programme)


Consulting Interests: 
Conducted management development programmes on communication strategy, conflict management through communication, intercultural business communications, persuasive communications, presentation skills, leadership communications, business writing for executives of various public sector/private organisations.
Work Experience: 
Associate Professor, Indian Institute of Management Calcutta, September 2017 onwards Assistant Professor, Indian Institute of Management Calcutta, November 2009- September 2017


Journal Publications: 
Mehta, R. & Bharadwaj, A. 'Food Advertising Targeting Children in India : Analyses and Implications,' Journal of Retailing and Consumer Services, Volume 59, March 2021 (ABDC - Category A journal). Bharadwaj, A., Rath, P., 'Supplanting Critical Discourse with Mute Narratology in Indian Commercials: Framing New Communications for Emerging Markets,' IIM Bangalore Management Review (December 2019), Vol. 31/Issue 4, pp.396-406. Singh, Ramendra, Bharadwaj, Apoorva, “BOP research meets macro-marketing: content analysis of BOP-related research in the Journal of Macro-marketing,” Decision (March 2017), Vol. 44/issue 1, pp.69-82. Bharadwaj, Apoorva, Mehta, Ritu, “Annihilating or Perpetuating the Gender Stereotype? An Analysis of Indian Television Advertisements” Decision (September 2017), Vol. 44/Issue 3. Rath, P., Bharadwaj, A., (2014) Deconstructing Symbolic Ideology in Contemporary Communication Strategy in Advertising: The Case of Nirma and Wheel, IIMB Management Review, Volume 26, No. 1, pp.17-27. Bharadwaj, A., (2014) Planning Internal Communication Profile for Organizational Effectiveness, Society & Management Review, Volume III, Issue 2, pp. 183-192. Bharadwaj, A. & Bhuyan, N., (2013) Understanding the Character of Santiago in The Old and the Sea within the Framework of Aristotelian Virtue Ethics and its Contemporary Relevance in Ethical Management, Decision Volume 4, Issue 3, pp. 223–233. Bharadwaj, A., (2014) Shakespeare on Leadership, Communication and Management: Implications for Cross-Cultural Business Contexts, Journal of Creative Communication, Volume IX, Issue 2, pp. 161-184. Bharadwaj, A., (2013) Teaching Intercultural Business Communication to Management Students: Challenges and Strategies, Business & Management Review, 3:2 (2013), pp. 74-84.
1. 'Gender Discourse in Contemporary Indian Television Commercials of Cosmetic Products' published in the conference proceedings of Academics World International Conference, Paris, October 12-13, 2018. 2. Demystifying the Ethical Appeal and Gender Polarity Embedded in the Act of Persuasion Characterising Television Commercials Targeted at Indian Kids presented in Interdisciplinary conference on new directions in multi-disciplinary research and practice, (co-authored with Prof. Ritu Mehta) London, May 12-13, 2018 3. 'The Construction of Gender Roles in Indian Television Advertising: A Comparative Analysis of Airtel Smart Phone Network and Philips Pro Skin Trimmer Advertisements as Harbingers of Mutation in Gender Discourse' published in the conference proceedings of International Symposium of Economics and Social Sciences January 19-21, 2016, Bangkok, Thailand 4. 'Constructing Communication Strategy Templates for Managerial Persuasion and Argumentation Cases' (abstract) published in the conference proceedings of CAES International Conference on Faces of English, Theory, Practice, and Pedagogy, Hong Kong, June 11-13, 2015. 5. 'Contemporary Indian Advertising: Socio-Cultural Semantics and the Ethical Quandary' published in the conference proceedings of International Conference on Education and Social Sciences, Singapore, (pp.393-403), September 13-15, 2013, ISBN: 978-986-89844-5-5 6. 'Shakespeare on Leadership, Communication and Management: Implications for Cross-Cultural Business Contexts' published in the proceedings of 3rd Asia-Pacific Business Research Conference, 25 - 26 February 2013, Kuala Lumpur, Malaysia, ISBN: 978-1-922069-19-1. 7. 'Teaching Intercultural Business Communication to Management Students: Challenges and Strategies' published in the Business & Management Review, Dubai, 3:2 (2013), pp. 74-84.ISSN 2047-2854. 8. ‘Globalisation in Management Education: Challenges and Strategies' presented in International Conference for Academic Disciplines hosted By Central State Connecticut University in Orlando, USA, March 1- 4, 2010. Academic Training Participated in Global Colloquium on Participant-Centered Learning, July 23 – July 29 2017 at Harvard Business School, Boston, USA.
Books/Book Chapters: 
Bharadwaj, A. & Rath, P. (2021) 'Public Speaking for Leaders' Routledge, Taylor & Francis. Rath, P., Bharadwaj, A., (2018) 'Communication Strategies for Corporate Managers: Implications for the Global Market' Routledge, Taylor & Francis,. Bharadwaj, A., (2013) 'The Narcissism Conundrum: Mapping the Mindscape of Ernest Hemingway through an Enquiry into His Epistolary and Literary Corpus,' Cambridge Scholars Publishing. ‘Decoding Leadership’, critical review of the book ‘Essence of Leadership: Explorations from Literature’ published in Journal of Human Values, Volume 16, Issue 2, 2010. ‘Wings of Fire: Humanizing Technology…’ critical review of the book ‘Wings of Fire’ published in The Journal of Human Values, Volume 11, Issue 2, 2005.
Research Interests: 
Intercultural Business Communication, Communication Strategy and Management, Marketing Communications