Case Method Workshop

Organised By/Speakers: 
IIMCCRC, DR PHILLIP C ZERILLO, HAVOVI JOSHI
Conference/Seminar Date: 
Thursday, February 13, 2014 to Friday, February 14, 2014
Conference/Seminar Venue: 
IIMC

Registration is now closed as the workshop is full. Please check back on our website for similar events in the future.

THE WORKSHOP

The Indian Institute of Management Calcutta Case Research Centre (IIMCCRC) is hosting a two day workshop on the Case Method, the 13th (Thursday) & 14th (Friday) of February 2014.

ABOUT IIMCCRC

Our mission is to champion the cause of Case Based Learning in Business Schools and other institutions in India through

  • Creating a repository of teaching cases with an Indian context
  • Spreading awareness on the value ofthe Case Method in learning, especially management learning
  • Setting and propagating practice standards for development and use of cases in managementeducation.

OBJECTIVES

This workshop will emphasize the value of the case method in the learning process. It is intended for all those with an interest in using case studies as a teaching tool, as well as those who are interested in research and development of such teaching cases.

TARGET AUDIENCE

This workshop is primarily meant for, though not limited to

  • Faculty in academic institutionswho would like to adopt the case method in their classrooms
  • Doctoral students who would like to use the case method as part of their research
  • Case researchers and writers interested in developing cases and teaching notes
  • Corporate learning and development executives who would like to adopt the case method. 

WORKSHOP OUTLINE

Day 1 Welcome to participants and speakers Prof Saibal Chattopadhyay; Director IIMC
Introduction to IIMC Case Research Centre Prof. Ashok Banerjee
; Dean New Initiatives and External Relations IIMC Prof. Indranil Bose; Faculty Coordinator Case Research Centre (IIMCCRC)
Workshop on Case Writing and Teaching
  • The first half of the workshop aims to enable the development of writing case studies; participants will learn the theory behind developing a good case study and the guiding principles of writing case studies
  • The second half of the workshop would be designed for faculty who aspire to improve upon their skills in discussing case studies in the classroom; the principles of effectively leading a discussion in case study analysis would be explored during the session
Dr. Phillip C Zerillo Ph.D.; Director of Postgraduate Programs; Director of the Case Writing Initiative at Singapore Management University
Day 2 Journey of a case writer
  • Interactive discussion, highlighting the presenter’s insights into the process of case writing; she will talk about her personal experiences as a case writer, both at the University of Hong Kong, as well as Singapore Management University
Havovi Joshi; Head of Communications and Dissemination for the Centre for Management Practice at Singapore Management University
Case presentations
  • Brief presentations showcasing some of the recent work done by the Case Research Centre (IIMCCRC)
IIMCCRC
Closing speech and vote of thanks Prof. Ashok Banerjee
; Dean New Initiatives and External Relations IIMC

SPEAKER PROFILES

DR PHILLIP C ZERILLO

phillipDr. Phillip C Zerillo Ph.D. is the Director of Postgraduate Programs and the Director of the Case Writing Initiative at Singapore Management University. He is also the current chairman of the board at Thammasat University in Thailand. He has been invited to teach at several universities, including Thammasat University (Thailand), Hebrew University (Israel), IMADEC University (Austria), Helsinki School of Economics (Singapore) and Northwestern University’s J.L. Kellogg Graduate School of Management since 1991.

Dr. Zerillo was the Graduate Dean and Director of the MBA Program at the University of Texas at Austin before moving to Emory University. He joined the University of Texas at Austin in 1993. After receiving his BBA from the University of Texas, where he received the University’s “Most Outstanding Scholar Award” he spent 7 years in the finance industry. He went on to earn a Ph.D. in marketing from Northwestern University’s J. L. Kellogg School of Management, where he was a fellow for the Steel Resource Foundation. Dr. Zerillo’s dissertation proposal was honoured as the outstanding submission by the Institute for the Study of Business Markets (ISBM). He has recently consulted in the high tech, market research, packaged goods and auto industries. He is a member of the board of directors of several companies operating in these industries. He is an author of numerous published articles in the field of distribution channel management and business system innovation.

HAVOVI JOSHI

havoviHavovi Joshi is the Head of Communications and Dissemination for the Centre for Management Practice at Singapore Management University. She has over 20 years experience in international banking and consulting services. Havovi graduated with honors from the University of Delhi with a B.A. in Mathematics. She then completed her Masters in Business Administration from the Indian Institute of Management, Ahmedabad in India.

Havovi is a prolific writer and authority on case writing, having published a substantial number of case studies. She has also run professional case writing and teaching workshops, which have been highly regarded by executives and faculty. Havovi has lived and worked in India, Australia, Mauritius, Hong Kong and Singapore. She currently lives in Singapore.

“Writing and teaching case studies is a great way to bridge the gap between the academic and business world - effectively capturing a business situation and using it to teach an academic, and yet very practical, concept in the classroom”

REGISTRATION

Registration fee is INR 2,000 + 12.36% service tax;includes workshop materials, lunch and refreshments.

ACCOMMODATION

Please note that IIM Calcutta will not provide accommodation.

Suggested accommodation with contact details

  • HOTEL BUILD TECH INN
8A, D.H.ROAD, THAKURPUKUR 
KOLKATA – 700 063.
 PHONES: 033 2453 2079 / 033 6450 7798
 Mobile: 9433034609
 Contact Person: Mr. Tanmoy Chakraborty
  • PALM VILLAGE
 COUNTRY CLUB
 JOKA BHASA,
 DIAMOND HARBOUR ROAD,
 24 - PGS (S),
 PH.NO. 2470-9105, 2470-9284
 FAX 033-2470-9105
 palmvillage@hotmail.com & tamal_71@rediffmail.com
 Contact Person:
 Mr. Abhijit Sarkar/ Mr. Mohit Tantia 
Ph. No. 9330534355/9831005214/033-3058 1026
  • IBIZA THE CLUB
 MERLIN GREENS,
 DIAMOND HARBOUR ROAD,
 KOLKATA
 Ph. No. 24709928-29, 2480-9251
 Contact Person: 
Mr. Biplab Biswas, Mobile : 9836801457
 E-mail: club@ibizaclubonline.com
  • INDIAN INSTITUTE OF TRAINING & DEVELOPMENT
 SRIJANI, JOKA, KOLKATA - 700 104.
 CONTACT PERSON : Mr. MIHIR DAS, mobile: 9674266391
Tel ( 033) 2453 6623, 2467 3357, Fax 2838 0725 
Email : iitdindia@hotmail.com/ mihird42@gmail.com

Please note that all the hotels/guest houses on the list are within 4 km of the institute except 3rd one, which is about 15 km away.

Registration is now closed as the workshop is full. Please check back on our website for similar events in the future.