Programme Overview and Objective
AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals to leaders, embracing AI strategies is essential to staying competitive, driving growth, and stepping into future leadership roles. IIM Calcutta’s Strategic Marketing for Leaders: Leveraging AI for Growth programme combines timeless marketing fundamentals with advanced tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, offering a distinct edge through its unique modules.
Programme Directors
Who Should Attend
Mid to Senior level professionals with 10 to 25 years of work experience in Marketing, Revenue, Growth looking to
- gain holistic perspective of Marketing, Sales and Growth, to solidify their strategic skills, and
- master the new-age leadership traits with the help of AI, Gen AI which enhance productivity and efficiency thereby increasing the revenue and profitability of the organization
Eligibility
Minimum Graduate or Diploma Holder (10+2+3) in any discipline
Pedagogy
The program is delivered asynchronously using a blend of pedagogical methods including interactive lectures, real-world case studies, marketing simulations, and hands-on projects. Sessions are primarily conducted online, complemented by an optional on-campus networking session. Participants engage in practical exercises and collaborative learning to apply AI tools in strategic marketing contexts.
Programme Content
| Sl No. | Pillar | Modules |
|---|---|---|
| 1 | Data-Driven Marketing Decisions | Rediscovering Segmenting, Targeting and Positioning |
| Customer Centricity and Marketing Strategy (with a 90 mins sync session by IIMC faculty on Southwest Airlines-Case Study) |
||
| Formulating Marketing Strategy | ||
| 2 | Strategic Decision Making and AI | Predictive and Prescriptive Analytics in Sales and Marketing |
| Machine Learning and its Applications in Marketing | ||
| Supervised Learning | ||
| Generative AI Applications | ||
| 3 | Marketing Research and Analytics | Marketing Research: Qualitative Research Methods |
| Marketing Research: Quantitative Research Methods | ||
| 4 | Branding and Pricing Strategy | Branding - Beyond Logos and Taglines |
| Pricing Strategy | ||
| 5 | Digital Marketing Strategy | Strategic Digital Commerce |
| Optimizing Digital Performance | ||
| Social Media Marketing | ||
| 6 | Integrated Marketing Communications | Integrated Content Creation |
| Executing Integrated Campaigns | ||
| 7 | Capstone Project | |
Programme Sample Certificate
How to Apply
For further details and for downloading the application form please visit -
https://iimcalcutta.emeritus.org/iimc-strategic-marketing-for-leaders-leveraging-ai-for-growth?utm_source=IIMC&utm_campaign=school_website&utm_medium=website
Contact No: Whatsapp Number-+918657038243*
Email ID: iimc.execed@emeritus.org
*This number does not accept any calls. Please message your queries.