Tentative Start Date:

September 2025

Programme Duration:

18 weeks

Programme Fee:

Rs. 1,49,900 /- + GST

Programme Overview and Objective

AI and Generative AI are transforming marketing into a dynamic, tech-driven, customer-first ecosystem. For senior marketing professionals to leaders, embracing AI strategies is essential to staying competitive, driving growth, and stepping into future leadership roles. IIM Calcutta’s Strategic Marketing for Leaders: Leveraging AI for Growth programme combines timeless marketing fundamentals with advanced tools like predictive analytics, Generative AI, omnichannel marketing, and customer journey mapping, offering a distinct edge through its unique modules.


Programme Directors

Who Should Attend

Mid to Senior level professionals with 10 to 25 years of work experience in Marketing, Revenue, Growth looking to

  • gain holistic perspective of Marketing, Sales and Growth, to solidify their strategic skills, and
  • master the new-age leadership traits with the help of AI, Gen AI which enhance productivity and efficiency thereby increasing the revenue and profitability of the organization

Eligibility

Minimum Graduate or Diploma Holder (10+2+3) in any discipline


Pedagogy

The program is delivered asynchronously using a blend of pedagogical methods including interactive lectures, real-world case studies, marketing simulations, and hands-on projects. Sessions are primarily conducted online, complemented by an optional on-campus networking session. Participants engage in practical exercises and collaborative learning to apply AI tools in strategic marketing contexts.


Programme Content
Sl No. Pillar Modules
1 Data-Driven Marketing Decisions Rediscovering Segmenting, Targeting and Positioning
Customer Centricity and Marketing Strategy
(with a 90 mins sync session by IIMC faculty on Southwest Airlines-Case Study)
Formulating Marketing Strategy
2 Strategic Decision Making and AI Predictive and Prescriptive Analytics in Sales and Marketing
Machine Learning and its Applications in Marketing
Supervised Learning
Generative AI Applications
3 Marketing Research and Analytics Marketing Research: Qualitative Research Methods
Marketing Research: Quantitative Research Methods
4 Branding and Pricing Strategy Branding - Beyond Logos and Taglines
Pricing Strategy
5 Digital Marketing Strategy Strategic Digital Commerce
Optimizing Digital Performance
Social Media Marketing
6 Integrated Marketing Communications Integrated Content Creation
Executing Integrated Campaigns
7 Capstone Project

Programme Sample Certificate

How to Apply

For further details and for downloading the application form please visit -
https://iimcalcutta.emeritus.org/iimc-strategic-marketing-for-leaders-leveraging-ai-for-growth?utm_source=IIMC&utm_campaign=school_website&utm_medium=website
Contact No: Whatsapp Number-+918657038243*
Email ID: iimc.execed@emeritus.org
*This number does not accept any calls. Please message your queries.