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Biography

Contact Details:

Department of Marketing Indian Institute of Management Calcutta Kolkata 700104, India.

Academics

Academic Background:

Doctorate in Management, Indian Institute of Management Calcutta, India.
MS: The Pennsylvania State University, USA

Courses Taught:

Marketing Management, Internal Marketing,Services Marketing, Business-to-Business Marketing, Marketing Research, Non-profit and Social Marketing.

Awards:

University of California Regents Fellowship University of California Fee Fellowship Visiting Fellow at the Curtin University of Technology, Australia.

Experience

Work Experience:

Research

Journal Publications:

Choudhury, K. (2025). Bipolar disorder & tourism: towards a sustainable and inclusive marketing paradigm. Journal of Travel & Tourism Marketing, 42(9), 1169–1181. 

 

Choudhury, K. (2025). The garden party: Refrains on literature as consumer research. Journal of Consumer Culture, 25(4), 433-445. 

 

Choudhury, K. (2025). Dependent origination: Resonances for the environment and sustainability education. The Journal of Environmental Education, 56(3), 183–194. 

 

Choudhury, K. (2024). The Dolphins: poetry in studying ethical tourism and sustainability. Journal of Sustainable Tourism, 33(2), 380–393. 

 

Choudhury, K. (2019) - “Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing,” International Journal of Nonprofit and Voluntary Sector Marketing; August Vol. 24, Issue 3.

 

Choudhury, K. (2018) - "Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding," Journal of Nonprofit & Public Sector Marketing, 30:2, 151-167. 

 

Choudhury, K. (2017) - "Health and Sickness: A Buddhist View and Implications for Social Marketing," Journal of Nonprofit & Public Sector Marketing, Vol. 29, Issue. 4, pp. 450-464. 

 

Choudhury, K. (2016)- "A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness."   International Journal of Nonprofit and Voluntary Sector Marketing, Volume 22, Issue 1. 

 

Choudhury, K. (2015) - "Evaluating Customer-Perceived Service Quality in Business Management Education in India,” Asia Pacific Journal of Marketing and Logistics, Vol. 27, Issue 2, Pg 208 – 225. 

 

Choudhury, K. (2015) - "Service Quality and Customers’ Behavioural Intentions: Class and Mass Banking and Implications for The Consumer and Society," Asia Pacific Journal of Marketing and Logistics, Vol. 27 Issue: 5, pp.735 - 757. 

 

Choudhury, K. (2014) – “Materialism, Religion and Implications for Marketing – An Ethnographic Study of Nichiren Buddhism”, Psychology & Marketing Vol. 31(9), September, pp. 683–697. 

 

Choudhury, K. (2014) - “Service Quality and Word of Mouth: A Study of the Banking Sector”, The International Journal of Bank Marketing, Vol. 32, Issue 7 pp. 612 – 627.

 

Choudhury, K. (2014) - "Service Quality and Customers’ Complaining Behavior: A Study of the Indian Banking Sector", Services Marketing Quarterly, Volume 35, pp. 123-137. 

 

Choudhury, K. (2014) – “The Influence of Customer-Perceived Service Quality On Customers’ Behavioural Intentions: A Study of Public and Private Sector Banks, Class and Mass Banking and Consumer Policy Implications”, International Review on Public and Nonprofit Marketing, Volume 11 Number 1, pp. 47-73. 

 

Choudhury, K. (2013) - "Service Quality and Customers’ Purchase Intentions: An Empirical Study of the Indian Banking Sector", The International Journal of Bank Marketing, Volume 31, No. 7, pp. 52. 

 

Pal, M. N. & Choudhury, K. (2009) - “Exploring the Dimensionality of Service Quality: An application of TOPSIS in the Indian Banking Industry” Asia-Pacific Journal of Operational Research, Volume 26, Issue 1, pp.115-133.

 

Choudhury, K. (2008) - “Service Quality: Insights from the Indian Banking Scenario,” Australasian Marketing Journal, Volume 16, Issue 1, pp. 48-61.

 

 

 

 

 

Research Interests:

• Internal Marketing, Non-profit & Social Marketing; Services Marketing; Relationship Marketing

Books/Book Chapters:

• “Managing Workplace Stress: The Cognitive Behavioural Way”, published by Springer in 2012.
• "Finding Peace: An Oriental Quest", published by Bloomsbury in 2015.
• "Autumn Leaves : A Novel", published by Shroff Publishers in 2017