Koushiki Choudhury

Koushiki Choudhury


Associate Professor
Academic Group: Marketing


Phone No.: +91-33-24678300-05
Email ID.: koushiki


Contact Details:

Department of Marketing Indian Institute of Management Calcutta Kolkata 700104, India.


Academic Background:

Doctorate in Management, Indian Institute of Management Calcutta, India.
MS: The Pennsylvania State University, USA

Courses Taught:

Marketing Management, Internal Marketing,Services Marketing, Business-to-Business Marketing, Marketing Research, Non-profit and Social Marketing.


University of California Regents Fellowship University of California Fee Fellowship Visiting Fellow at the Curtin University of Technology, Australia.


Work Experience:


Journal Publications:

  • 2019 - “Materialism, consumerism, and religion: A Buddhist vision for nonprofit marketing,” International Journal of Nonprofit and Voluntary Sector Marketing; February; e1634.https://doi.org/ 10.1002/nvsm.1634 
  • 2018 - "Nationalism, Diversity, and Human Rights: An Ethnographic Study of Buddhism and Tagore and Thoughts for Marketing Intercultural Understanding," Journal of Nonprofit & Public Sector Marketing, 30, 2, pp. 151-167 
  • 2017 - "Health and Sickness: A Buddhist View and Implications for Social Marketing," Journal of Nonprofit & Public Sector Marketing, 29, 4, pp. 450-464. 
  • 2017- "A Buddhist perspective on death: An ethnographic study and implications for nonprofit marketing in grief support and terminal illness." International Journal of Nonprofit and Voluntary Sector Marketing, Volume 22, Issue 1. 
  • 2015 - "Evaluating Customer-Perceived Service Quality In Business Management Education In India", Asia Pacific Journal of Marketing and Logistics, Vol. 27, Issue 2 , pp. 208 - 225 
  • 2015 - "Service Quality and Customers’ Behavioural Intentions: Class and Mass Banking And Implications For The Consumer And Society", Asia Pacific Journal of Marketing and Logistics, Vol. 27 Iss: 5, pp.735 - 757 
  • 2014 – “Materialism, Religion and Implications for Marketing – An Ethnographic Study of Nichiren Buddhism”, Psychology & Marketing Vol. 31(9), September, pp. 683–697
  • 2014 - "Service Quality and Word Of Mouth: A Study Of The Banking Sector" , The International Journal of Bank Marketing Vol. 32 Issue 7 pp. 612 - 627 
  • 2014 - "Service Quality and Customers’ Complaining Behavior: A Study of the Indian Banking Sector", Services Marketing Quarterly, Volume 35, pp. 123-137. 
  • 2014 – “The Influence Of Customer-Perceived Service Quality On Customers’ Behavioural Intentions: A Study Of Public And Private Sector Banks, Class And Mass Banking And Consumer Policy Implications”, International Review on Public and Nonprofit Marketing, Volume 11 Number 1, pp. 47-73. 
  • 2013 - "Service Quality and Customers’ Purchase Intentions: An Empirical Study Of The Indian Banking Sector", The International Journal of Bank Marketing, Volume 31, No. 7, pp. 529-543. 
  • 2012 - "A Model of Quality in the Education Service Sector: an Application of TOPSIS", Journal of Strategic Management Education, Volume 8, Issue 2, pp.1-21. 
  • 2009 (with M.N. Pal) - “Exploring The Dimensionality of Service Quality: An application of TOPSIS in the Indian Banking Industry” Asia-Pacific Journal of Operational Research, Volume 26, Issue 1, pp.115-133. 
  • 2008 - “Service Quality: Insights from the Indian Banking Scenario,” Australasian Marketing Journal, Volume 16, Issue 1, pp. 48-61.

Research Interests:

  • Internal Marketing, Non-profit & Social Marketing, Services Marketing and Relationship Marketing

Books/Book Chapters:

  • “Managing Workplace Stress: The Cognitive Behavioural Way”, published by Springer in 2012.
  • "Finding Peace: An Oriental Quest", published by Bloomsbury in 2015.
  • "Autumn Leaves : A Novel", published by Shroff Publishers in 2017