Name Card

Krishanu Rakshit
Asst. Professor
Academic Group: 
Phone No.: 
+91-33-2467 8300-06 Extn.: 739
Contact Details: 
K305, New Academic Block, IIM Calcutta, Diamond Harbour Road. Kolkata, WB-700 104, INDIA
Email ( 


Academic Background: 
Fellow in Management (Equivalent to PhD), Indian Institute of Management Bangalore (IIM Bangalore); Post Graduate Diploma in Management (MBA) IIM Bangalore. Bachelor of Engineering (B.E.), Jadavpur University, Kolkata;
Courses Taught: 
B2B Marketing, Marketing Management, Services Marketing, Consumer Behaviour, Marketing Research, Marketing Data Analytics


Consulting Interests: 
Consumer Behaviour and Marketing Research Methods for training Retail Professionals; Implications of FDI in Indian Healthcare Sector; Report on Indian IT & ITeS sectors for possible partnership opportunities for EU Firms; Project for developing India as an International Convention Destination; for Govt of India, Ministry of Tourism and ICPB (India Convention Promotion Bureau), report available at: Global Consulting Program (GCP) a partnership between IIM Bangalore, Recanati Business School (Tel- Aviv University) and Wharton Business School for a project for an Israeli manufacturer in the internationalization program; Identifying competence areas and process maps for a public sector organization for "Going International"; Identifying antecedent variables for saving for Pension Plans- (project in conjunction with Centre of Insurance Research at IIM Bangalore (CIRE), ING Vysya and IRDA; Market study reports for Indian Non-Alcoholic drinks segment; (August - September 2001), Packaged foods for the Regional (South Indian) market
Work Experience: 
Senior Project Manager, Technical Consulting & Project Management Firm, Kolkata, India; Assistant Manager, Sales Coca Cola India, Hyderabad & Gurgaon, India Sales Planning; Engineer, After Sales Tata Engineering & Locomotive Co. Ltd. (TELCO) Ahmedabad, Gujarat.


Journal Publications: 
Gupta, Subhashish and Prakhya, Srinivas and Rakshit, Krishanu, Consumer Uncertainty and Pack Size (April 30, 2014). IIM Bangalore Research Paper No. 460. Available at SSRN: or Global Outsourcing: A Synopsis of Chinese, Indian & the Philippine Outsourcing Markets" co-authored by Rupa Chanda , UNDP Report, 2009. Service logistics and the evolving competitive landscape: A case study of the Indian IT services industry" co-authored by Jari Kettunen & Mikkola Markku presented at the 13th International Symposium on Logistics (ISL), Bangkok, Thailand , 6-8 July 2008. Authored a report on Indian IT & ITeS sectors for possible partnership opportunities for EU Firms- this project has been commissioned by VTT Research Group, Espoo, Finland. (Duration: October 2006 to May 2007). Available at: Exploring Search Maturity as an Antecedent for Loyalty for online consumers" co-authored by Anand Ramanathan presented at EURAM 2006, organized by the BI Norwegian School of Management, Oslo, May 17-20, 2006. Ramesh Kumar S. & Rakshit, K. (2003) Exploring Brand Loyalty, IIMB Management Review; September, Vol. 15 Issue 3, pp. 53-58.
"Uncertain Consumption and Prepaid Mobile Recharges" co-authored by Srinivas Prakhya; accepted and scheduled for presentation at the 33rd INFORMS Marketing Science Conference, Rice University, Houston, USA, June 9-11, 2011 Uncertain Consumption and Quantity Surcharges in Consumer Non-Durables: an Analytical Model" co-authored by Srinivas Prakhya & Arnab Mukherji presented at the 32nd INFORMS Marketing Science Conference, Cologne, Germany , June 16-18, 2010. Exploring Quantity Surcharges For Uncertain Consumption" co-authored by Srinivas Prakhya accepted for presentation at the 39th EMAC Conference 2010, Copenhagen, Denmark , June 1-4, 2010. Portfolio Management of New and Remanufactured Products with Finite Life" co-authored by Mrinmay Deb accepted for presentation at the 2007 POMS Conference, May 4-7, 2007, Dallas, TX and EUROMA 2007, Bilkent University, Ankara. Analytical Model for Pricing Line Extensions of Consumer Non-Durables" co-authored by Srinivas Prakhya accepted for presentation at the MIC '06, held at Portoroz, Slovenia, November 20-23, 2006.
Research Interests: 
Consumer Behavior in web-based transactions, Consumer choices under uncertainty and Risk aversion, Pricing, Branding in B2B markets, Role of power in B2B dyads.