krishanu
Name Card
Name:
Krishanu Rakshit
Position:
Asst. Professor
Academic Group:
Marketing
Phone No.:
+91-33-2467 8300-06 Extn.: 739
Contact Details:
K305, New Academic Block, IIM Calcutta, Diamond Harbour Road. Kolkata, WB-700 104, INDIA
Email (@iimcal.ac.in):
krishanu
Academics
Academic Background:
Fellow in Management (Equivalent to PhD), Indian Institute of Management Bangalore (IIM Bangalore);
Post Graduate Diploma in Management (MBA) IIM Bangalore.
Bachelor of Engineering (B.E.), Jadavpur University, Kolkata;
Courses Taught:
B2B Marketing, Marketing Management, Services Marketing, Consumer Behaviour, Marketing Research, Marketing Data Analytics
Experience
Consulting Interests:
Consumer Behaviour and Marketing Research Methods for training Retail Professionals;
Implications of FDI in Indian Healthcare Sector;
Report on Indian IT & ITeS sectors for possible partnership opportunities for EU Firms;
Project for developing India as an International Convention Destination; for Govt of India, Ministry of Tourism and ICPB (India Convention Promotion Bureau), report available at: http://www.tourism.gov.in/CMSPagePicture/file/marketresearch/studyreports/02%20ICPB.pdf
Global Consulting Program (GCP) a partnership between IIM Bangalore, Recanati Business School (Tel- Aviv University) and Wharton Business School for a project for an Israeli manufacturer in the internationalization program;
Identifying competence areas and process maps for a public sector organization for "Going International";
Identifying antecedent variables for saving for Pension Plans- (project in conjunction with Centre of Insurance Research at IIM Bangalore (CIRE), ING Vysya and IRDA;
Market study reports for Indian Non-Alcoholic drinks segment; (August - September 2001), Packaged foods for the Regional (South Indian) market
Work Experience:
Senior Project Manager, Technical Consulting & Project Management Firm, Kolkata, India;
Assistant Manager, Sales Coca Cola India, Hyderabad & Gurgaon, India Sales Planning;
Engineer, After Sales Tata Engineering & Locomotive Co. Ltd. (TELCO) Ahmedabad, Gujarat.
Research
Journal Publications:
Gupta, Subhashish and Prakhya, Srinivas and Rakshit, Krishanu, Consumer Uncertainty and Pack Size (April 30, 2014). IIM Bangalore Research Paper No. 460. Available at SSRN: http://ssrn.com/abstract=2431163 or http://dx.doi.org/10.2139/ssrn.2431163
Global Outsourcing: A Synopsis of Chinese, Indian & the Philippine Outsourcing Markets" co-authored by Rupa Chanda , UNDP Report, 2009.
Service logistics and the evolving competitive landscape: A case study of the Indian IT services industry" co-authored by Jari Kettunen & Mikkola Markku presented at the 13th International
Symposium on Logistics (ISL), Bangkok, Thailand , 6-8 July 2008.
Authored a report on Indian IT & ITeS sectors for possible partnership opportunities for EU Firms- this project has been commissioned by VTT Research Group, Espoo, Finland. (Duration: October 2006 to May 2007). Available at: http://www.vtt.fi/inf/pdf/tiedotteet/2007/T2392.pdf
Exploring Search Maturity as an Antecedent for Loyalty for online consumers" co-authored by Anand Ramanathan presented at EURAM 2006, organized by the BI Norwegian School of Management, Oslo, May 17-20, 2006.
Ramesh Kumar S. & Rakshit, K. (2003) Exploring Brand Loyalty, IIMB Management Review; September, Vol. 15 Issue 3, pp. 53-58.
Conferences:
"Uncertain Consumption and Prepaid Mobile Recharges" co-authored by Srinivas Prakhya; accepted and scheduled for presentation at the 33rd INFORMS Marketing Science Conference, Rice University, Houston, USA, June 9-11, 2011
Uncertain Consumption and Quantity Surcharges in Consumer Non-Durables: an Analytical Model" co-authored by Srinivas Prakhya & Arnab Mukherji presented at the 32nd INFORMS Marketing Science Conference, Cologne, Germany , June 16-18, 2010.
Exploring Quantity Surcharges For Uncertain Consumption" co-authored by Srinivas Prakhya accepted for presentation at the 39th EMAC Conference 2010, Copenhagen, Denmark , June 1-4, 2010.
Portfolio Management of New and Remanufactured Products with Finite Life" co-authored by Mrinmay Deb accepted for presentation at the 2007 POMS Conference, May 4-7, 2007, Dallas, TX and EUROMA 2007, Bilkent University, Ankara.
Analytical Model for Pricing Line Extensions of Consumer Non-Durables" co-authored by Srinivas Prakhya accepted for presentation at the MIC '06, held at Portoroz, Slovenia, November 20-23, 2006.
Research Interests:
Consumer Behavior in web-based transactions, Consumer choices under uncertainty and Risk aversion, Pricing, Branding in B2B markets, Role of power in B2B dyads.