+91-33-2467 8300-06 Extn.: 739
K305, New Academic Block, IIM Calcutta, Diamond Harbour Road. Kolkata, WB-700 104, INDIA
Fellow in Management (Equivalent to PhD), Indian Institute of Management Bangalore (IIM Bangalore); Post Graduate Diploma in Management (MBA) IIM Bangalore. Bachelor of Engineering (B.E.), Jadavpur University, Kolkata;
B2B Marketing, Marketing Management, Services Marketing, Consumer Behaviour, Marketing Research, Marketing Data Analytics
Consumer Behaviour and Marketing Research Methods for training Retail Professionals; Implications of FDI in Indian Healthcare Sector; Report on Indian IT & ITeS sectors for possible partnership opportunities for EU Firms; Project for developing India as an International Convention Destination; for Govt of India, Ministry of Tourism and ICPB (India Convention Promotion Bureau), report available at: http://www.tourism.gov.in/CMSPagePicture/file/marketresearch/studyreports/02%20ICPB.pdf Global Consulting Program (GCP) a partnership between IIM Bangalore, Recanati Business School (Tel- Aviv University) and Wharton Business School for a project for an Israeli manufacturer in the internationalization program; Identifying competence areas and process maps for a public sector organization for "Going International"; Identifying antecedent variables for saving for Pension Plans- (project in conjunction with Centre of Insurance Research at IIM Bangalore (CIRE), ING Vysya and IRDA; Market study reports for Indian Non-Alcoholic drinks segment; (August - September 2001), Packaged foods for the Regional (South Indian) market
Senior Project Manager, Technical Consulting & Project Management Firm, Kolkata, India; Assistant Manager, Sales Coca Cola India, Hyderabad & Gurgaon, India Sales Planning; Engineer, After Sales Tata Engineering & Locomotive Co. Ltd. (TELCO) Ahmedabad, Gujarat.
Gupta, Subhashish and Prakhya, Srinivas and Rakshit, Krishanu, Consumer Uncertainty and Pack Size (April 30, 2014). IIM Bangalore Research Paper No. 460. Available at SSRN: http://ssrn.com/abstract=2431163 or http://dx.doi.org/10.2139/ssrn.2431163 Global Outsourcing: A Synopsis of Chinese, Indian & the Philippine Outsourcing Markets" co-authored by Rupa Chanda , UNDP Report, 2009. Service logistics and the evolving competitive landscape: A case study of the Indian IT services industry" co-authored by Jari Kettunen & Mikkola Markku presented at the 13th International Symposium on Logistics (ISL), Bangkok, Thailand , 6-8 July 2008. Authored a report on Indian IT & ITeS sectors for possible partnership opportunities for EU Firms- this project has been commissioned by VTT Research Group, Espoo, Finland. (Duration: October 2006 to May 2007). Available at: http://www.vtt.fi/inf/pdf/tiedotteet/2007/T2392.pdf Exploring Search Maturity as an Antecedent for Loyalty for online consumers" co-authored by Anand Ramanathan presented at EURAM 2006, organized by the BI Norwegian School of Management, Oslo, May 17-20, 2006. Ramesh Kumar S. & Rakshit, K. (2003) Exploring Brand Loyalty, IIMB Management Review; September, Vol. 15 Issue 3, pp. 53-58.
"Uncertain Consumption and Prepaid Mobile Recharges" co-authored by Srinivas Prakhya; accepted and scheduled for presentation at the 33rd INFORMS Marketing Science Conference, Rice University, Houston, USA, June 9-11, 2011 Uncertain Consumption and Quantity Surcharges in Consumer Non-Durables: an Analytical Model" co-authored by Srinivas Prakhya & Arnab Mukherji presented at the 32nd INFORMS Marketing Science Conference, Cologne, Germany , June 16-18, 2010. Exploring Quantity Surcharges For Uncertain Consumption" co-authored by Srinivas Prakhya accepted for presentation at the 39th EMAC Conference 2010, Copenhagen, Denmark , June 1-4, 2010. Portfolio Management of New and Remanufactured Products with Finite Life" co-authored by Mrinmay Deb accepted for presentation at the 2007 POMS Conference, May 4-7, 2007, Dallas, TX and EUROMA 2007, Bilkent University, Ankara. Analytical Model for Pricing Line Extensions of Consumer Non-Durables" co-authored by Srinivas Prakhya accepted for presentation at the MIC '06, held at Portoroz, Slovenia, November 20-23, 2006.
Consumer Behavior in web-based transactions, Consumer choices under uncertainty and Risk aversion, Pricing, Branding in B2B markets, Role of power in B2B dyads.