prashant
Name Card
Name:
Prashant Mishra
Position:
Professor
Academic Group:
Marketing
Phone No.:
+91-9830779339
Contact Details:
Indian Institute of Management Calcutta
P.O. Joka,
Diamond Harbour Road
Kolkata 700104 (West Bengal)
Email (@iimcal.ac.in):
prashant
Academics
Academic Background:
Ph.D. in Management from Devi Ahilya University, Indore.;
MBA from Devi Ahilya University, Indore;
B.Sc. (Chemistry Hons.) from Patna University, Patna.
Courses Taught:
Marketing Management;
Marketing Research;
Services Marketing;
Managing Retailing;
Consumer Behavior;
Marketing Management: Strategic Issues;
Product Management;
Sales and Distribution Management;
Experience
Consulting Interests:
Customer Orientation Audits; Brand Strategy; Market Mapping; Sales Process Improvements
Work Experience:
June 2004 -Till date Indian Institute of Management Calcutta
2004 - NMIMS Mumbai
2001-2004 Nirma Institute of Management (Nirma University of Science and Technology)
1998 -2001 PIMR Indore (Devi Ahilya University)
Past Projects:
Selected Consulting Assignments Completed
1. Study on Editorial Coverage of Leading English Daily and benchmarking (August 2015).
2. Restructuring of State Tourism Development Corporation (February 2013- 2014).
3. Developing Branding Strategy Including Brand Name for a leading DI pipe manufacturing firm (a subsidiary of large Indian conglomerate) . (June – July 2013).
4. Developing Consolidated Strategic Business Plan for a leading indian tea producer (a subsidiary of large Indian conglomerate) . (April – June 2013).
5. A White Paper on the Status of Sports Infrastructure in India and Ways to Improve the Sports Infrastructure to achieve Global Standards ( for a Sports infrastructure start-up). (May-August 2011).
6. A study to facilitate Organisational Intervention to help Build a Market Oriented and Customer focused Organisation Culture in a leading indian private insurance services provider (2008-09).
7. A Study to Assess and Prescribe Ways for Strengthening Customer Orientation at leading pig-iron manufacturing firm (a subsidiary of large Indian conglomerate) (2008).
8. Developing a Medium Term Strategic Plan for a mid-size Indian public sector bank (2008).
9. Curriculum Development to Build a Retail specific Vocational Training Institute. (2007-2008).
10. Formulation of Marketing Strategy for a leading Indian Ferro Alloy manufacturer (2006-07).
Research
Conferences:
Paper Presented at the follwoing Conferences (Last five years)
1.Academy of Marketing Science’s World Marketing Congress (WMC), July 14 -18, 2015, Bari, Italy.
2. Academy of Marketing Science’s World Marketing Congress (WMC), August 05 -08, 2014 in ESAN Lima, Peru.
3. Academy of Marketing Science’s World Marketing Congress (WMC), July 16 -20, 2013, Melbourne, Austrailia.
4. Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), August 28 – September 01, 2012,Atlanta, USA
5. Fourth Annual General Management Conference, May 02 - 05, 2012, Rio de Janeiro, Brazil
6. 2011 China India Consumer Insight Conference, July 29-30, 2011, New Delhi, India.
7. INFORMS Marketing Conference 2011, Marketing Science, June 9-11, 2011, Houston, Texas, USA
8. World association for Public Opinion research (WAPOR) 64th annual conference on “Public Opinion and the Internet”, September 21 -23, 2011, Amsterdam, Netherlands