Indian Institute of Management Calcutta P.O. Joka, Diamond Harbour Road Kolkata 700104 (West Bengal)
Ph.D. in Management from Devi Ahilya University, Indore.; MBA from Devi Ahilya University, Indore; B.Sc. (Chemistry Hons.) from Patna University, Patna.
Marketing Management; Marketing Research; Services Marketing; Managing Retailing; Consumer Behavior; Marketing Management: Strategic Issues; Product Management; Sales and Distribution Management;
Customer Orientation Audits; Brand Strategy; Market Mapping; Sales Process Improvements
June 2004 -Till date Indian Institute of Management Calcutta 2004 - NMIMS Mumbai 2001-2004 Nirma Institute of Management (Nirma University of Science and Technology) 1998 -2001 PIMR Indore (Devi Ahilya University)
Selected Consulting Assignments Completed 1. Study on Editorial Coverage of Leading English Daily and benchmarking (August 2015). 2. Restructuring of State Tourism Development Corporation (February 2013- 2014). 3. Developing Branding Strategy Including Brand Name for a leading DI pipe manufacturing firm (a subsidiary of large Indian conglomerate) . (June – July 2013). 4. Developing Consolidated Strategic Business Plan for a leading indian tea producer (a subsidiary of large Indian conglomerate) . (April – June 2013). 5. A White Paper on the Status of Sports Infrastructure in India and Ways to Improve the Sports Infrastructure to achieve Global Standards ( for a Sports infrastructure start-up). (May-August 2011). 6. A study to facilitate Organisational Intervention to help Build a Market Oriented and Customer focused Organisation Culture in a leading indian private insurance services provider (2008-09). 7. A Study to Assess and Prescribe Ways for Strengthening Customer Orientation at leading pig-iron manufacturing firm (a subsidiary of large Indian conglomerate) (2008). 8. Developing a Medium Term Strategic Plan for a mid-size Indian public sector bank (2008). 9. Curriculum Development to Build a Retail specific Vocational Training Institute. (2007-2008). 10. Formulation of Marketing Strategy for a leading Indian Ferro Alloy manufacturer (2006-07).
Paper Presented at the follwoing Conferences (Last five years) 1.Academy of Marketing Science’s World Marketing Congress (WMC), July 14 -18, 2015, Bari, Italy. 2. Academy of Marketing Science’s World Marketing Congress (WMC), August 05 -08, 2014 in ESAN Lima, Peru. 3. Academy of Marketing Science’s World Marketing Congress (WMC), July 16 -20, 2013, Melbourne, Austrailia. 4. Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), August 28 – September 01, 2012,Atlanta, USA 5. Fourth Annual General Management Conference, May 02 - 05, 2012, Rio de Janeiro, Brazil 6. 2011 China India Consumer Insight Conference, July 29-30, 2011, New Delhi, India. 7. INFORMS Marketing Conference 2011, Marketing Science, June 9-11, 2011, Houston, Texas, USA 8. World association for Public Opinion research (WAPOR) 64th annual conference on “Public Opinion and the Internet”, September 21 -23, 2011, Amsterdam, Netherlands