prashant

Name Card

Name: 
Prashant Mishra
Position: 
Professor
Academic Group: 
Marketing
Phone No.: 
+91-9830779339
Contact Details: 
Indian Institute of Management Calcutta P.O. Joka, Diamond Harbour Road Kolkata 700104 (West Bengal)
Email (@iimcal.ac.in): 
prashant

Academics

Academic Background: 
Ph.D. in Management from Devi Ahilya University, Indore.; MBA from Devi Ahilya University, Indore; B.Sc. (Chemistry Hons.) from Patna University, Patna.
Courses Taught: 
Marketing Management; Marketing Research; Services Marketing; Managing Retailing; Consumer Behavior; Marketing Management: Strategic Issues; Product Management; Sales and Distribution Management;

Experience

Consulting Interests: 
Customer Orientation Audits; Brand Strategy; Market Mapping; Sales Process Improvements
Work Experience: 
June 2004 -Till date Indian Institute of Management Calcutta 2004 - NMIMS Mumbai 2001-2004 Nirma Institute of Management (Nirma University of Science and Technology) 1998 -2001 PIMR Indore (Devi Ahilya University)
Past Projects: 
Selected Consulting Assignments Completed 1. Study on Editorial Coverage of Leading English Daily and benchmarking (August 2015). 2. Restructuring of State Tourism Development Corporation (February 2013- 2014). 3. Developing Branding Strategy Including Brand Name for a leading DI pipe manufacturing firm (a subsidiary of large Indian conglomerate) . (June – July 2013). 4. Developing Consolidated Strategic Business Plan for a leading indian tea producer (a subsidiary of large Indian conglomerate) . (April – June 2013). 5. A White Paper on the Status of Sports Infrastructure in India and Ways to Improve the Sports Infrastructure to achieve Global Standards ( for a Sports infrastructure start-up). (May-August 2011). 6. A study to facilitate Organisational Intervention to help Build a Market Oriented and Customer focused Organisation Culture in a leading indian private insurance services provider (2008-09). 7. A Study to Assess and Prescribe Ways for Strengthening Customer Orientation at leading pig-iron manufacturing firm (a subsidiary of large Indian conglomerate) (2008). 8. Developing a Medium Term Strategic Plan for a mid-size Indian public sector bank (2008). 9. Curriculum Development to Build a Retail specific Vocational Training Institute. (2007-2008). 10. Formulation of Marketing Strategy for a leading Indian Ferro Alloy manufacturer (2006-07).

Research

Conferences: 
Paper Presented at the follwoing Conferences (Last five years) 1.Academy of Marketing Science’s World Marketing Congress (WMC), July 14 -18, 2015, Bari, Italy. 2. Academy of Marketing Science’s World Marketing Congress (WMC), August 05 -08, 2014 in ESAN Lima, Peru. 3. Academy of Marketing Science’s World Marketing Congress (WMC), July 16 -20, 2013, Melbourne, Austrailia. 4. Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing (WMC~CPM), August 28 – September 01, 2012,Atlanta, USA 5. Fourth Annual General Management Conference, May 02 - 05, 2012, Rio de Janeiro, Brazil 6. 2011 China India Consumer Insight Conference, July 29-30, 2011, New Delhi, India. 7. INFORMS Marketing Conference 2011, Marketing Science, June 9-11, 2011, Houston, Texas, USA 8. World association for Public Opinion research (WAPOR) 64th annual conference on “Public Opinion and the Internet”, September 21 -23, 2011, Amsterdam, Netherlands