14th Case Method Workshop – Business Case Writing to Classroom Impact in the Age of Gen AI

ABOUT THE WORKSHOP

The case based teaching is a practical pedagogy that brings real-world business issues, challenges and potential solutions into the classroom and training sessions. It enables participants to analyse complex business dilemmas, practice decision-making, and build leadership perspectives. With the advent of Generative AI and digital transformation, case writing and teaching are undergoing a paradigm shift—demanding new skills in narrative design, research integration, and classroom delivery.

The 14th Case Method Workshop at IIM Calcutta is designed to equip scholars, educators, and industry professionals with the capabilities to write high-impact cases and translate them into effective classroom experiences. Building on earlier editions, this workshop uniquely integrates the rigor of traditional case method with the opportunities offered by AI-driven tools for research, writing, and classroom engagement.

DATES OF WORKSHOP: December 19 – 21, 2025
VENUE: Indian Institute of Management Calcutta, Joka, Kolkata
LAST DATE FOR REGISTRATION: December 1, 2025

KEY TAKE AWAY OF THE WORKSHOP

• Learning the tools and techniques of case crafting and writing high-impact business cases
• Explore Gen AI as a co-pilot in ideation, data structuring, and teaching note design
• Build the critical dimensions of writing a publication-worthy case
• Receive personalized mentoring from experienced case writers and tutors
• Enhance teaching impact through role-play, simulation and digital classroom integration
• Certificate of participation from IIM Calcutta
• Developing relationship with the workshop tutors and fellow participants

SUPPORT AND PUBLICATION OPPORTUNITY AT IIMCCRC

Participants are required to come to the workshop with a definite idea and learning objectives for a business case. The cases written and submitted by the participants will be reviewed and discussed during the classroom practical session along with teaching note. The participants can realign and rewrite the contents of the case based on the suggestions received from the experts.

Participant will have the opportunity to collaborate with IIM Calcutta faculty experts to refine and publish their cases in the IIMCCRC repository. The research grant of IIMCCRC will support the review and copyediting expenses to publish the case.

The published cases with IIMCCRC will be listed at Ivey Publishing, Canada and the Case Centre, UK for global distribution.

WHO CAN ATTEND?

• Faculty members, doctoral scholars, and researchers keen on publishing quality cases.
• Industry professionals and L&D specialists seeking to bring organizational narratives into classrooms.
• Case writers aiming for international visibility through Ivey, The Case Centre, and other global distributors.

PRE-WORKSHOP REQUIREMENTS

• Participants need to identify a company, the case protagonist, decision dilemma and obtain permission (not mandatory) from the company to write the case.
• Participants are requested to share their individual/group Case Plan with us two weeks prior to the workshop dates. A case proposal form will be provided for guidance along with the template of the case and teaching note.

REGISTRATION FEE

5 or more participants from the same organisation - 10% discount (Please email to iimccrc@iimcal.ac.in)

The registration fee includes program materials and meals (breakfast, lunch and dinner on 19th and 20th December 2025 and breakfast on 22nd December) while the workshop is in session.

Registration is secured when you receive a confirmation email on your registered email address. Please don’t refresh the page while the payment is in process. Space is limited to maximize the learning experience.

Deadline for registration fee payment: December 1, 2025

**Fees are non-refundable unless the workshop is cancelled due to unavoidable circumstances. Substitute participation is permitted under special circumstances with valid reasons.

HOW TO REGISTER

Applications shall be made and accepted purely online. Application/Registration form and payment link are available online.

Application/Registration

If you have any questions, please email iimccrc@iimcal.ac.in / head.crc@iimcal.ac.in
or call at +91 33 71211147 / +91 33 71211146

SESSION PLAN

All sessions will be conducted in English. Proficiency in spoken and written English is essential

FACILITATORS

Prof. Ashok Som

Ashok Som is a Professor of Management Department at ESSEC Business School and he is the Founding Director of ESSEC-Parsons Executive Masters in Luxury (EMiLUX) Business. He coordinates the module Managing International Business/Global Strategy within different programs at ESSEC. He received his Ph.D from the Indian Institute of Management (IIM), Ahmedabad, M.Sc and M.Tech from the Indian Institute of Technology, Kharagpur, and bachelor’s degree from Presidency College, Calcutta, India. His research interests lie in the role of global strategy in building brands that transcend geographies and his current research is on creative industries focusing on luxury industries.

He has authored more than 120 case studies, case-based articles, which have been widely referred, published and is respective best-sellers in their fields. His name regularly appears as one of the top 40 best-selling case authors from 2016 onwards at thecasecenter.org out of 8000 case writers. In 2021, he was ranked 11th in the world. He has been the winner of EFMD Case Writing Competition 2008 in the Indian Management category. He won The Case Centre Award 2014 in the Entrepreneurship category. He has authored the books, Organization-Redesign and Innovative HRM, Oxford University Press (Nov 2008), International Management: Managing the Global Corporation, McGraw Hill, UK (August 2009) & co-authored the books, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand, Wilsey (March 2015), Second Edition of the book The Road to Luxury: The New Frontiers in Luxury Brand Management, Wilsey (March 2021)

He is an Adjunct Faculty at IIMA Ahmedabad and Mannheim Business School and a visiting Professor at IIM Calcutta (India), Auckland University of Technology (New Zealand); Graduate School of Business, Keio University (Tokyo) and Tamkang University (Taiwan).

Prof. Dharma Raju Bathini

Dharma Raju Bathini is an Associate Professor in the Human Resource Management Group at IIM Calcutta. He holds a PhD in ‘Organisation Behaviour’ from IIM Ahmedabad and a BTech from NIT Warangal. He is currently the faculty coordinator of the IIMC Case Research Center. He has interdisciplinary interests in teaching as well as research. He researches HR issues in platform work, work-from-home and new technology and has published his academic research work in top-tier international journals. He is also an active case researcher and has published with leading international case centres, including Ivey Publishing and Asian Case Research Journal. He has designed and delivered OB&HR training programmes of both long and short duration. His teaching specialties are International HRM, Strategic HRM, and Managing Work Stress.

Before joining academia, he led change initiatives and IR conflict resolutions at large-scale manufacturing units. He also led project teams that built larger-scale green-field manufacturing units for automotive parts.

ABOUT THE ORGANIZERS

IIM Calcutta

IIMC was established as the National Institute for Post-Graduate Studies and Research in Management by the Government of India in November 1961 in collaboration with the Alfred P. Sloan School of Management (MIT), the Government of West Bengal, the Ford Foundation, and Indian Industry. IIMC’s vision is to be an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values. Its mission is “to develop innovative and ethical future leaders capable of managing change and transformation in a globally competitive environment and to advance the theory and practice of management.”

IIMC is the first accredited institution in India with the “Triple Crown,” having won international accreditations from AACSB, EQUIS, and AMBA. It is also the sole Indian member of CEMS, a global alliance of elite management schools.

The IIM Calcutta Case Research Center (IIMCCRC) was set up in 2012 as one of the distinct centers of excellence of IIM Calcutta. The idea is to create a world-class repository of cases and teaching notes that can be used by its faculty members and academicians at other business schools in India and worldwide. The institute makes extensive use of cases in its postgraduate courses as well as in executive programs.

IIMCCRC cases focus on management issues that executive face in their day to day affairs. The cases are based on real world decisions, key industry challenges, decision making dilemmas, requiring thorough analysis helps develop extraordinary leaders and careers. Over the decade IIMCCRC has become a leader on case publishing focused on indigenous cases and has a rich collection of more than 150 teaching cases. These cases span multiple management disciplines such as Strategy, Entrepreneurship, Finance and Accounting, Marketing, Supply Chain Management, OB, OM, HRM, IT and Analytics. These cases are authored/co-authored by faculty members of the institute.

ACCOMODATION

Participants are expected to cover their own transportation and other living cost. We have limited reserved double-bed rooms available on a paid basis (INR 5040 inclusive of GST) at the Management Development Centre, IIM Calcutta and it will be allotted only on first cum first serve basis. Accommodation charges and additional expenses incurred will be borne by the participant and paid for at the time of stay.

For accommodation booking, please email to iimccrc@iimcal.ac.in / priyad@iimcal.ac.in or call at +91 33 71211147

If you are looking for stay options close to the workshop venue, you may explore the following:

CONTACT US

IIM Calcutta Case Research Centre (IIMCCRC)
3rd Floor, New Academic Building
Indian Institute of Management Calcutta
Diamond Harbour Road, Joka, Kolkata – 700104
Ph +91 33 7121 1147/1146
Email: iimccrc@iimcal.ac.in / head.crc@iimcal.ac.in
Website: https://www.iimcal.ac.in/case-studies-lists

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