Working Papers

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Working Paper Number Title Publication Date Authors Corresponding Author
WPS-944 Conversational AI agents as a societal trigger of marketing’s evolution: a theory-building review and the AI-driven customer experience mediation model September, 2026  Suren Sista, Arma Bano  Suren Sista, Arma Bano
WPS-943 AI Speaks for You: Moral Ventriloquism and the Displacement of Authentic Voice September, 2026 Saravana Jaikumar, Bibek Guha Sarkar Saravana Jaikumar
WPS-942 Impact of Public Schemes on Social Well-Being: A Study of Household Consumption Expenditure Survey 2023-24 September, 2026 Manisha Chakrabarty, Parthapratim Pal Manisha Chakrabarty
WPS-941 Sustainability Concerns in Hub-and-Spoke Network Design August, 2026 Akankcha Singh, Vishal Bansal Vishal Bansal
WPS-940 A Note on Pricing Strategy for B&M Store in a Dual-Channel Supply Chain based on Hotelling Model August, 2026 Subrata Mitra Subrata Mitra
WPS-939 The Cultural Economy of Incipient Mass Tourism: Case Study of Jibhi, Himachal Pradesh June, 2026 Rohit Negi, Ruchi Dwivedi Rohit Negi
WPS-938 XLNCE Motors: The Growth Conundrum March, 2026 Suren Sista Suren Sista
WPS-937 Fluid firm boundary and Institutional change: A gig economy perspective March, 2026 Rima Mondal, Priyanka Baheti Thadani Rima Mondal
WPS-936 Relative Income Position and Impact on Conspicuous Consumption in an Emerging Economy March, 2026 Rashmi Kumari, Saravana Jaikumar Rashmi Kumari
WPS-935 Selling Consumer Durables with Buy-back Guarantees March, 2026 Arijit Sen Arijit Sen