Programme Overview
The AI-First Digital Marketing — Scalable Personalization through AI and Real-time Knowledge, is a five-day intensive training designed to help marketing professionals harness artificial intelligence to transform how organizations engage customers. As digital ecosystems become increasingly data-rich and customer expectations for relevance and immediacy grow, traditional campaign-based marketing is giving way to AI-driven, personalized, and real-time marketing systems. This program equips participants with the strategic understanding and practical tools needed to design and implement such systems. Participants learn how to capture and interpret customer signals across digital touchpoints, use AI to deliver personalized experiences at scale, automate marketing decisions through predictive models, and engage customers in real time based on behavioral triggers. By the end of the program, participants will be able to design AI-enabled marketing strategies that deliver scalable personalization, faster decision-making, and superior customer experiences
Programme Objective
The program aims to help participants:
- Understand the strategic role of AI in transforming digital marketing
- Develop capabilities to capture and interpret customer signals across digital channels
- Design AI-powered personalization strategies that scale across customer segments
- Apply predictive analytics and marketing automation to optimize campaigns
- Build systems for real-time customer engagement and trigger-based marketing
- Learn tools from the ground up which will ensure you can run a high-performance marketing team with high degree of automation as well as accuracy.
Key Topics
- Signal Intelligence: Customer data ecosystems and behavioral signals
- Personalization Engines: AI-driven personalization and customer journeys
- Automated Decisioning: Predictive analytics and marketing automation
- Real-time Engagement: Event-driven marketing and conversational AI
- Knowledge Systems: Marketing experimentation and learning loops
- In-depth knowledge of AI Marketing Suite with Claude, OpenAI, Gemini and other leading platforms
Programme Directors
Who May Attend
This program is designed for professionals responsible for digital marketing strategy, customer engagement, and marketing analytics, including:
- Digital Marketing Managers
- Brand and Marketing Managers
- Growth and Performance Marketers
- Marketing Analysts and Customer Insight Professionals
- CRM and Customer Experience Managers
- Product Marketing Managers
- Marketing Technology (MarTech) Leaders
Programme Duration and Delivery
- From the morning of July 27, 2026 till the afternoon of July 31, 2026
- Face to face - classroom based
Pedagogy
Through Case studies, practical tools, and collaborative workshops, participants learn how to design AI-enabled marketing strategies that enhance customer experience and drive business growth.
How to Apply
- You can apply/nominate your personnel by clicking on the “Apply Now” link corresponding to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/mdp/mdp-calendar
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate Executive Education Office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Apply Now
To apply please click on Apply Now
For further queries, please write to program_mdp[at]iimcal[dot]ac[dot]in