Programme Overview
This Programme is for Professionals with minimum of 8 years of work experience who aspire to move to broader revenue responsibility. It’s for the Chief Revenue Officers who want to upskill and enhance their leadership skills. The senior executives and functional leaders in sales or marketing looking to transition to Chief Revenue Officer role can apply. Also Entrepreneurs and Business Owners seeking exposure to sales and marketing leadership are invited to join.
Programme Objective
To provide excellent executive education to existing as well as aspiring CROs and to help senior executives drive sustainable revenue and profit growth within their organizations.
Programme Directors
Professor Anik Mukherjee

Professor Anik Mukherjee

Management Information Systems

Professor Ritu Mehta

Professor Ritu Mehta

Marketing

Who Should Attend
  • Graduates (10+2+3)/Diploma Holders (10+2+3)/ Postgraduates (10+2+3) in any discipline with 50% aggregate marks from AICTE or UGC approved University and having minimum 08 years of work experience completing graduation as on the Programme Start date i.e., Technical Orientation date.
  • IIM Calcutta will do screening and selection.
  • Candidates should be working when filling out the application form. In case of non-working candidates interested in enrolling, they can submit their application; however, the selection will remain at the discretion of the Programme Directors only.
  • SOP is mandatory.
Programme Duration and Delivery

Classroom Component: The programme will be delivered through the D2D platform once a Week (Select Saturday- 9:00 am – 12:00 noon).

Campus Component: The in-campus component, covered in one campus visit of 4 days (3.5 days) towards the end of the programme. It is compulsory for all participants.

Pedagogy
The program is offered through diverse pedagogical tools, including case discussions, hands-on exercises, simulations, role-plays, and lectures. The sessions are delivered through a mix of online and face-to-face sessions. A project component is involved as well.
Programme Content

Pillar 1 – Strategic Leadership and Global Perspective

  • Macroeconomics for Strategic Planning
  • Global Political Economy

Pillar 2 – Revenue Growth and Market Strategy

  • Value Creation and Strategic Marketing
  • Growth Strategy and Strategic Partnership
  • Brand Strategy and Pricing for Growth
  • Strategic Negotiations

Pillar 3 – Financial and Operational Excellence

  • Financial Acumen for C-Suite
  • Revenue and Operations Leadership
  • Data Driven Decision Making

Pillar 4 – Digital Innovation and AI-Powered Marketing

  • Digital Transformation for Revenue Innovation
  • Marketing Intelligence through AI
  • Gen AI Marketing and Sales
  • Performance Marketing for Scalable Growth
  • Storytelling, Collaboration, and Communications Strategy
Programme Sample Certificate
Alumni Status
  • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 33,000 members.
  • LDP Alumni are given an email-id in the IIM Calcutta domain.
  • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
  • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
  • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
  • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
  • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
  • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform
How to Apply

For further details and for downloading the application form please visit
https://iimcalcutta.emeritus.org/iimc-chief-revenue-officer-programme?utm_source=iimc&utm_campaign=school_website&utm_medium=website

Email ID - enquiry.india[at]Emeritus[dot]org
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