Programme Overview

India has seen a surge of entrepreneurial ventures and start-ups over the last decade. The opportunities that present themselves in technology, technology-enabled services, and traditional businesses are enormous for the growing economy of India. The Indian Government has understood this reality and given precedence to the start-up ecosystem by creating a platform called Startup India. India’s talented and educated youth have taken this opportunity to create new ventures and organizations to ride the wave of success in the new, growing India.

Success in an entrepreneurial venture is dependent on many factors – the business idea, understanding and tackling the regulatory environment, processes and procedures, and building and managing one’s organization through the heady but tough early phase of any organization. This programme has been designed with the complexities of an entrepreneurial journey in mind. The programme will be an entrepreneurship toolkit programme, a nine-month programme culminating in a campus visit where participants submit their business plans. The best of them will be reviewed by a panel of judges, including at least one venture capitalist.

The program aims to enable entrepreneurs or aspiring entrepreneurs to transform their innovative ideas into scalable and sustainable business models. This unique program structure blends theoretical learning with practical insights on various aspects of start-up business, and each participant will be mentored to apply the class learnings to their own star-tup ideas. Each participant will get an opportunity to pitch their business plan and get feedback from experts. Top performers will also get a chance to pitch to investors for funding support.

Programme Objective
  1. To provide a mental toolkit and a competence sharpener for budding entrepreneurs.
  2. To familiarise entrepreneurs with the principles of general management as pertains to the start-up context;
  3. To facilitate a dialogue amongst existing entrepreneurs, working executives planning to plunge into entrepreneurship, practice-oriented academics, and investors.
  4. To assist the (aspiring) entrepreneurs take their venture into next level
Programme Directors
Professor Saptarshi Purkayastha

Professor Saptarshi Purkayastha

Strategic Management

Professor Vimal Kumar M

Professor Vimal Kumar M

Management Information Systems

Who Should Attend

Working professionals who are early career executives with an orientation towards entrepreneurship and with an interest in starting a new venture or scaling an existing small venture would find the programme particularly useful. Working professionals wishing to participate in the programme need to have a minimum experience of one year. Additionally, the programme would seek to reach out to specific under-served segments (Women entrepreneurs, late-career entrepreneurs, and non-metro entrepreneurs).

Eligibility
  • Applicants should be working professionals/self-employed
  • Graduates (10+2+3) / Post graduates in any discipline with min. 50% marks [aggregate - considering results of all years (e.g. 3 or 4 together)] recognized by UGC/AICTE.
  • Minimum 1 year of work experience (full-time paid employment) post completion of graduation as on Application Closure Date.

The programme is primarily intended for entrepreneurs who are at the post-ideation stage – i.e., those who have at least a validated idea for a startup, or who have already embarked on the entrepreneurial journey and are running an early-stage venture.

Working executives who are graduates (10+2+3 or equivalent) in any discipline.

Working professionals wishing to participate in the programme need to have a minimum experience of one year.

Eligible candidates will be selected on the basis of assessment of educational and professional background and motivation based on the application form submitted. Applications will be evaluated by IIM Calcutta. The Programme Directors will have the final say in selection decisions.

Programme Duration and Delivery

The duration of the programme is 09 months. The programme will be delivered once a week on Sundays 9.00 AM - 12.00 PM through online platform of TimesPro.

In addition, there will be 2 campus visits of 3-days each one at the beginning and another at the end of the programme held at the IIM Calcutta campus. It will be mandatory for participants to attend the campus visit. The campus module will be conducted subject to the evolving pandemic situation.

Pedagogy

The programme will be delivered through a mixture of the following methods:

  1. Lectures
  2. Guest sessions from practitioners
  3. Case discussions
  4. Mentorship

Capstone Project - Development of business-plan spread across the course duration

Programme Content

Modules

  1. Introduction & Startup Journey
    1. Life Cycle of Startup
    2. Focus on Valley of Death
    3. Why Startups Fail
    4. Managing Innovation
  2. Ideation & Validation
    1. User / Customer centric solution
    2. Customer and User identification
    3. Problem Definition
    4. CVP canvas
  3. Product Development & MVP
    1. Value Chain Analysis
    2. MVP Design
    3. MVP Validation
  4. Marketing & Strategy
    1. TAM, SAM, SOM
    2. Differentiation Strategies
    3. Market Potential
    4. USP
    5. Pricing
  5. Go-to-Market Strategy
    1. Creating Awareness
    2. Reaching Customer
    3. Acquiring Customer
    4. Servicing, Retaining Customer
    5. Leveraging Channels
    6. Branding
  6. Financial Planning & Funding
    1. Understanding Cost
    2. Understanding Revenue
    3. Profitability concept
    4. Break Even
    5. Funding Needs
    6. Unit Economics
  7. Building the organization
    1. Designing Org structure
    2. Attracting talent
    3. Team Design
  8. The Business Plan
    1. Components of Business Plan
    2. Finalizing the Business Plan
    3. Pitch Deck preparation
  9. Capstone Project
Programme Sample Certificate
Alumni Status
  • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 35,000 members.
  • LDP Alumni are given an email-id in the IIM Calcutta domain.
  • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
  • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
  • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
  • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
  • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
  • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform
How to Apply
To be announced.

For further details and for downloading the application forms please visit:- https://iimentrepreneurship.com/iim-calcutta-surge-an-entrepreneurship-programme/?utm_source=institute&utm_medium=institute&utm_campaign=iimc_surge_03_institute_leads_P-01890&utm_term=institute&utm_content=institute

Contact person
Name: Ankesh Kumar
Email Id : c[hyphen]ankesh[dot]kumar[at]timesgroup[dot]com
Contact Number : +91 7042886990

How to Apply
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