Programme Overview
Amid rapid digitization, increased consumer awareness, and diverse customer preferences, marketing decision-making demands sophisticated analytical capabilities. This program enables managers to respond to the changes in the marketing landscape through leveraging marketing analytics. By fostering a data-driven, customer-centric mindset, the program prepares participants to extract actionable insights and drive strategic impact in a dynamic business environment.
Programme Objective
This program equips managers with the analytical capabilities to design and implement data-driven marketing strategies. Participants will learn to apply marketing analytics and insights across critical areas such as market segmentation, targeting, positioning, product and service design, pricing, channel selection, and promotion. The program cultivates a research-informed mindset to address complex marketing challenges in dynamic business environments.
Key Topics
- Overview of marketing analytics: background and applications
- Insights into the marketing research process
- Strategic marketing: segmentation, targeting & positioning
- Designing market offerings
- Marketing mix decisions
- Marketing analytics for new-age marketing
Programme Directors
Who May Attend
Mid to senior-level managers, entrepreneurs, and leaders inclined to enhance their proficiency in making informed marketing decisions.
Programme Duration and Delivery
- From the morning of November 04, 2025 till the afternoon of November 08, 2025
- Face to face - classroom based
Pedagogy
The program includes a balanced mix of case discussions, lectures, and hands-on data analysis sessions.
How to Apply
- You can apply/nominate your personnel by clicking on the “Apply Now” link corresponding to the particular MDP, as appearing on our online calendar available at: https://iimcal.ac.in/mdp/mdp-calendar
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate CMDP office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Programme Brochure
