Mr. Anand Kripalu

Mr. Anand Kripalu is the Managing Director and CEO of United Spirits Ltd. He served Hindustan Unilever for twenty two years and Cadbury for eight years before joining United Spirits about two years ago.

In his final assignment in Unilever as Managing Director for its East Africa operations, he turned around a loss making business into one delivering double-digit growth. He was the President of Cadbury-Kraft-Mondelez, India and South Asia, and the Managing Director of Cadbury India Ltd. He led the company to a record eight years of continuous industry leading growth and helped the business earn its status as one of India's Most Admired Companies. During his stint at Cadbury, the Cadbury Dairy Milk campaign “Shubh Aarambh” won the 2010 Abby’s ‘Grand Prix award’ and the ‘Gold Standard 2011 APPIES Award’ in Singapore.

Anand became the CEO of United Spirits (USL), a company with a turnover of about Rs.10, 000 crores, with 140 brands, 88 manufacturing facilities, and over 11,000 people in May 2014. Soon after joining, he was also appointed to the United Spirits Board and became a member of Diageo’s Global Executive Committee. In the past year, Anand set about transforming USL’s business and reputation and have turned a large, domestic, volume-driven business into a professional, efficient, ‘value-driven’ organisation with high governance standards.

His appointment as the Chairman of the Confederation of Indian Alcoholic Beverage Companies (CIABC), the apex association of the alcoholic beverages industry in India, in May, 2015 has given him a prominent platform in pursuing his vision of creating a responsible industry.

Anand has been on the board of Marico Ltd since 2007. He chaired the CII National FMCG Committee. He has been on the Managing Committee of the Bombay Chamber of Commerce and Industry and the National Executive Committee of FICCI.

Anand Kripalu receiving his award