Programme Overview and Objective
In an era defined by complex communication around global and local narratives, strategic storytelling has emerged as a powerful tool for leaders, managers, and decision-makers. This program equips executives with the knowledge, frameworks, and skills to leverage storytelling for effective communication, influence, and impact.
Drawing on diverse traditions, contemporary media, and cutting-edge narrative strategies, the program helps participants:
Master Storytelling Frameworks: Understand narrative structures, archetypes, and templates to analyze and craft compelling personal, brand, or organizational stories.
Engage Diverse Audiences: Learn to adapt storytelling techniques to different cultural and business contexts for deeper resonance and clarity.
Navigate New Media: Explore storytelling through modern platforms like digital media, interactive narratives, and emerging technologies to decode and leverage evolving markets.
Lead with Data: Combine storytelling and data visualization to make persuasive business presentations, pitches, and actionable insights.
What Executives Will Gain:
Tools to motivate teams and articulate their vision effectively.
Techniques to build persuasive communication strategies for dynamic environments.
Skills to create lasting leadership narratives that inspire trust and drive change.
Insights into leveraging storytelling for market positioning, problem-solving, and organizational growth. By integrating theory with real-world praxis, this program transforms executives into empathetic, adaptable, and impactful communicators, capable of leading through stories that connect, inspire, and deliver results.
Programme Directors
Who Should Attend
- This programme is ideal for mid-to-senior-level managers aiming to enhance their communication skills and executive presence for future leadership roles. It's particularly beneficial for professionals eager to refine their public speaking abilities, build impactful connections, and communicate persuasively with diverse audiences.
- This programme is also designed for business professionals in current leadership roles seeking to elevate their influence through mastering concise messaging, crafting effective elevator pitches, and enhancing their media communication skills.
Eligibility
Minimum qualification required: Graduation (10+2+3)
Pedagogy
The IIM Calcutta programme employs a diverse pedagogy that integrates pre-recorded lectures from IIM Calcutta faculty, case-based learning derived from real-world industry practices, and a faculty-guided capstone project for practical application. The learning experience is further enriched by cohort-based learning, fostering networking, collaboration, and discussions among participants, and is delivered through a combination of online sessions and an optional one-day networking event at IIM Calcutta.
Programme Content
|
Module |
Topic |
New Sub-topics |
Duration in weeks |
|---|---|---|---|
|
Pillar I: Fundamentals of Strategic Influence, Persuasion and Storytelling (Async) |
|||
|
1 |
Persuasion, Influence & Power |
1. Narratives for strategic influence |
2 |
|
2 |
Leading with Persuasive Communication |
1. Strategic storytelling frameworks |
2 |
|
3 |
Leadership Storytelling |
1. Transformative Storytelling |
2 |
|
Pillar II: Applying Storytelling Strategies to Contemporary Contexts (Async) |
|||
|
4 |
Personal Branding and Inclusive Storytelling |
1. Building inclusive narratives |
1 |
|
5 |
Masterclass by SME: Personal Branding through Storytelling |
Storytelling in the Digital Age: Leveraging LinkedIn, X, and Podcasts for Personal Brand Growth |
1 |
|
6 |
Transmedial Storytelling |
1. Cross platform narrative strategy |
2 |
|
7 |
Masterclass by SME: Cross-cultural Story Telling |
Adapting stories to resonate with diverse global audiences. Navigating cultural nuances to enhance storytelling impact. |
1 |
|
8 |
Communication using Data |
1. Data driven narratives in digital spaces |
1 |
|
9 |
Masterclass by SME: Public speaking |
Simple and influential storytelling across meetings on different scales Communicating vision and purpose through powerful narratives |
1 |
|
10 |
Storytelling with Data |
1. Gestalt Principles for Data Persuasion |
1 |
|
Pillar III: Futures of Storytelling (Async) |
|||
|
11 |
New Media: AI and Communication |
1. Crafting digital narratives with Gen AI |
2 |
|
12 |
Masterclass by SME: Building your own story bank |
Framework based communication strategies to bring clarity in complex topics and ideas by leveraging personal / professional experiences |
1 |
Note: Modules/topics are indicative only, and the suggested sequence may be modified/adapted to fit the learning outcomes in coordination with the respective faculty.
Programme Sample Certificate
How to Apply
Link -
Leadership Storytelling & Executive Presence Course | IIM Calcutta | 20-Week Certificate
Email ID: iimc.execed[at]emeritus[dot]org
Contact us - WhatsApp an Advisor on +918657038243*
For registration and any other information, please get in touch with us at iimc.execed[at]emeritus[dot]org
*This number does not accept any calls. Please message your queries
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