rashmik

Name Card

Name: 
Rashmi Kumari
Position: 
Assistant Professor
Academic Group: 
Marketing
Phone No.: 
Extension: #2059. Ext. Phone: +91-33-7121 2059
Contact Details: 
Office Address: C-206, First Floor, Block C, Old Academic Block, Indian Institute of Management Calcutta, Joka, Kolkata – 700104
Email (@iimcal.ac.in): 
rashmik@iimcal.ac.in

Academics

Academic Background: 
Ph.D., Indian Institute of Management Ahmedabad, October 2021 B.Tech, National Institute of Technology Jamshedpur, May 2014
Courses Taught: 
Business Research Methods
Awards: 
Raj Sethuraman NASMEI Research Grant Award 2020 World Economic History Congress Travel Grant Award 2018

Experience

Consulting Interests: 
1. Pricing and Promotion Strategy, Prakash Retailers Limited, India, May 2019 to March 2020 (with Arvind Sahay and Aruna Tatavarthy) 2. Developing LPG Distributor Commission Structure, Public Sector Undertaking (PSU) Oil Marketing Companies (OMC), September 2017 to January 2018 (with Piyush Kumar Sinha, and N Ravichandran) 3. Adoption of Mobile-health Interventions among Community Health Workers, Gujarat State Network of People Living with HIV/AIDS, December 2017 to March 2018 (with Rajesh Chandwani)
Work Experience: 
Assistant Professor, Indian Institute of Management Amritsar, October 2021 to May 2022 Business Analyst, EXL Services (Inductis), January 2016 to June 2016 Business Development Assistant Manager, Diptab Ventures Pvt. Ltd., May 2015 to July 2015 Trainee Decision Scientist, Mu Sigma Business Solutions Pvt. Ltd., Bengaluru, June 2014 to May 2015

Research

Journal Publications: 
Kumari, Rashmi, Aruna Tatavarthy, and Arvind Sahay, “Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumers Choice,” accepted for publication at Journal of Retailing & Consumer Services (ABDC-A)
Conferences: 
Kumari, Rashmi, Aruna Tatavarthy, and Arvind Sahay (2022), “Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumers Choice,” Accepted for presentation at European Marketing Academy (EMAC) Conference, Budapest, Hungary, May 2022 Kumari, Rashmi*, Aruna Tatavarthy, and Arvind Sahay (2022), “Cashbacks ‘In the nick of time’: Consumers’ Sensitivity to Promotion Delays and Impact on Price-Promotion,” Paper Presented at International Conference on Management of MSMEs (ICMM), Online (IIM Amritsar, India), January 2022 Jaikumar, Saravana, and Rashmi Kumari* (2022), “Uncovering the secrets of small family businesses in a developing economy: the unsuspected role of social capital and household income interactions,” Paper Presented at International Conference on Management of MSMEs (ICMM), Online (IIM Amritsar, India), January 2022 Kumari, Rashmi*, Aruna Tatavarthy, and Arvind Sahay (2022), “Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumers Choice,” Paper Presented at International Conference on Management of MSMEs (ICMM), Online (IIM Amritsar, India), January 2022 Kumari, Rashmi*, Aruna Tatavarthy, and Arvind Sahay (2021), “Cashbacks ‘In the nick of time’: Consumers’ Sensitivity to Promotion Delays and Impact on Price-Promotion,” Paper Presented at North American Society of Marketing Education in India (NASMEI) International Marketing Conference, Online (Great Lakes, India), December 2021 Jaikumar, Saravana, and Rashmi Kumari* (2021), “Uncovering the secrets of small family businesses in a developing economy: the unsuspected role of social capital and household income interactions,” Paper Presented at International Society for Markets & Development (ISMD), Online (IIM Trichy, India), December 2021 Kumari, Rashmi*, Aruna Tatavarthy, and Arvind Sahay (2021), “Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumers Choice,” Paper Presented at International Society for Markets & Development (ISMD), Online (IIM Trichy, India), December 2021 Kumari, Rashmi*, Aruna Tatavarthy, and Arvind Sahay (2021), “Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumers Choice,” Paper Presented at European Marketing Academy (EMAC) Doctoral Colloquium, Online (Madrid, Spain), May 2021 Kumari, Rashmi*, Aruna Tatavarthy, and Arvind Sahay (2020), “Too Many Cooks Spoil the Broth? Number of Promotional Gifts and Impact on Consumers Choice,” Paper Presented at North American Society of Marketing Education in India (NASMEI) International Marketing Conference, Online (Great Lakes, India), December 2020 Kumari, Rashmi*, and Saravana Jaikumar (2019), “Relative Economic Position, Income Inequality, and Conspicuous Consumption in an Emerging Economy,” Poster presented at Asia Pacific Association for Consumer Research (ACR) Conference, IIM Ahmedabad, India, January 2019 Jaikumar, Saravana, and Rashmi Kumari* (2019), “Effect of Social Capital on Business Income and Failure in an Emerging Economy: Evidence from India,” Paper presented at Asia Pacific Association for Consumer Research (ACR) Doctoral Consortium, IIM Ahmedabad, India, January 2019 Jaikumar, Saravana, and Rashmi Kumari* (2019), “Effect of Social Capital Dimensions on Business Performance: Evidence from an Emerging Economy,” Paper presented at Emerging Markets Conference Board (EMCB), IMT Ghaziabad, India, January 2019 Kumari, Rashmi*, Chinmay Tumbe, and Shashank Velpucharla (2018), “The Advertising Business of India, 1918-1960,” Paper presented at World Economic History Congress (WEHC), Boston, USA, August 2018 Sharma, Supriya, Rashmi Kumari, and Garima Khemani (2016), “Playing by the Rules and Challenging Them: Women Doing Gender and Entrepreneurship,” Accepted for paper presentation at Indian Academy of Management (INDAM) Conference, IIM Indore, India, December 2017 Sharma, Supriya*, Rashmi Kumari, and Garima Khemani (2016), “Playing by the Rules and Challenging Them: Women Doing Gender and Entrepreneurship,” Paper presented at Pan IIM World Management Conference (WMC), IIM Ahmedabad, India, December 2016
Research Interests: 
Retail Promotions, Public Policy and Emerging Economies, and Advertising