suren
Name Card

Name:
Suren Sista
Position:
Assistant Professor
Academic Group:
Marketing
Phone No.:
246783 00-06
Email (@iimcal.ac.in):
suren
Academics
Academic Background:
FPM (Fellow Programme in Management), IIM Bangalore, India
Post Graduate Diploma in Communications, Mudra Institute of Communications, Ahmedabad, India
Bachelor of Science (Electronics), Osmania University, Hyderabad, India
Courses Taught:
Marketing Management (MK 101)
Marketing Research (MK 102)
Relationship Marketing (MK 253)
Marketing Simulation (MK263)
International Marketing (MK 216 & MK EX110)
Advanced Marketing Research Methodology (F-MK 503)
Awards:
Dr. D C Pavate Research Fellowship in Management, Cambridge Judge Business School, University of Cambridge, 2010.
Experience
Consulting Interests:
Sports Marketing
Research & Analytics
Work Experience:
Professor of Management, LBSNAA, Musssoorie, India 2016-2017
Visiting Faculty (Management), LBSNAA, Mussoorie, India 2016
Guest Faculty, Marketing Area, Indian Institute of Management Bangalore February-March 2011
Faculty (Marketing), Manipal Institute of Media and Entertainment, Bangalore 2008
Instructor, Preparatory Programme, Indian Institute of Management Bangalore 2004-2009
Teaching Assistant, Marketing Area, Indian Institute of Management Bangalore 2004-2009
Visiting Faculty (Marketing) ICFAI School of Management, Hyderabad, India 2001-2002
Senior Research Executive, ORG-MARG Research Private Limited, Bangalore, INDIA 2000-2001
Research Executive, IMRB International, Mumbai, INDIA, 1999-2000
Research
Journal Publications:
1. Singh S.K., Srinivasan V., Sista S., and Parashar, M. (2008) "Cross Cultural Conceptualisations: A Case for Multiple National Cultures in India", IIMB Management Review, September, Pages 249-262.
2. Kolah A., Babu R. R., and Sista, S. (2013) ”Social media and the law in India", Journal of Digital and Social Media Marketing, Vol. 1, No. 4.
3. Babu, R. R., and Sista, S. (2017) “European Data Protection Laws: Learnings and Implications for Indian Business“. Journal of Data Protection and Privacy, Vol. 1.
4. Sista, S (2017) “Green marketing in India: A Perspective”, Ed.: Annapurna Shaw and Runa Sarkar “Sustainability”, CDEP, Sage Publishers. (Forthcoming)
5. Sista, S. (2011) "Relationship Marketing in Sport: An Exploratory Study in the UK Context", A monograph submitted to the Dr. DC Pavate Foundation, Karnatak University, Dharwad
Conferences:
1. “Giving CSR a Sporting Chance”, (w/ Kolah A.) Global Marketing Network’s Global Brand Forum, September 7, 2010 at Cass Business School, City University, London, UK.
2. “Impact of Cross-Cultural Communication in B2B Marketing”, (w/ Kolah A.) Doing Business in India Conference, May 27-28, 2010 at University of Greenwich, Greenwich, UK.
3. “The Impact of Tacit knowledge on Relationship Strength and Relationship Continuity in Business-to-Business Relationships Involving KIBS”, 23rd IMP Conference, August 30 - September 1, 2007 at Manchester, UK.
4.“The Impact of Tacit knowledge on Relationship Strength and Continuity in High-Value-Add Business-to-Business Services”, 36th European Marketing Academy Conference, May 22-25, 2007 at Reykjavik, Iceland.
Research Interests:
Relationship Marketing
International Marketing
Sports Marketing
Marketing Communication
Research Methods
[NO INTERNSHIP REQUESTS PLEASE. I do not entertain internship requests.]