Working Papers

Working Paper Number Title Publication Date Authors Corresponding Author
WPS-245/95 Ten Rules For Brand Extension June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-243/95 Managing Brands In A World Without Brand Management June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-242/95 Ten Maxims For New Products June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-241/95 Collapse Of The Barings' Bank: Ethical Issues June, 1995 R. P. Banerjee
WPS-240/95 Improved Solutions For The Knights Cover Problem May, 1995 Diptesh Ghosh, M. R. Madhavan, Manishi Raychaudhury
WPS-239/95 Some Perspectives Of Sales Force Control Systems May, 1995 Zoeb Hatimbhoy Baxamusa
WPS-238/95 Some Precepts Of Ethics In Marketing May, 1995 Zoeb Hatimbhoy Baxamusa
WPS-237/95 Globalization And Its Impact On Indian Agriculture May, 1995 Akshoy K. Singha
WPS-236/95 Graph Search Methods For Non-Order – Preserving Evaluation Functions: Applications To Jobs Sequencing Problems April, 1995 Anup K. Sen, Amitava Bagchi
WPS-235/95 Universalization Of Primary Education And Drop-Outs--A Policy Bug March, 1995 Raghabendra Chattopadhyay