Working Papers

Working Paper Number Title Publication Date Authors Corresponding Author
WPS-252/95 Mood: How It Effects Consumer Decision Making July, 1995 Zoeb Hatimbhoy Baxamusa
WPS-251/95 Ten Commandments For Advertising People July, 1995 Zoeb Hatimbhoy Baxamusa
WPS-250/95 Average-Case Analysis Of Best-First Search In Directed Acyclic Graphs July, 1995 Amitava Bagchi, Anup K. Sen
WPS-247/95 Complexity Of Determining Exact Tolerance For Min-Sum And Min-Max Combinatorial Optimization Problems July, 1995 Ramkumar Ramaswami, Nilotpal Chakravarti
WPS-246/95 Rejuvenation Of Brand Management June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-245/95 Ten Rules For Brand Extension June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-243/95 Managing Brands In A World Without Brand Management June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-242/95 Ten Maxims For New Products June, 1995 Zoeb Hatimbhoy Baxamusa
WPS-241/95 Collapse Of The Barings' Bank: Ethical Issues June, 1995 R. P. Banerjee
WPS-240/95 Improved Solutions For The Knights Cover Problem May, 1995 Diptesh Ghosh, M. R. Madhavan, Manishi Raychaudhury