Marketing

Mehta, Ritu, and Nivedita Bhanja. "Consumer preferences for wine attributes in an emerging market." International Journal of Retail & Distribution Management 46.1 (2018): 34-48.1)

Banerji, D., & Mishra, P. (2018). An ethnocentric perspective of foreign multi-brand retail in India. International Journal of Retail and Distribution Management, 46(3), 230–246. https://doi.org/10.1108/IJRDM-11-2016-0204

Singh, R., Singh, R. K., & Banerji, D. (2018). Emotion regulation - natural reward strategy linkage and its Impact on sales performance: The mediating impact of salesmanship skills. Journal of Business and Industrial Marketing, 33(3), 353–364. https://doi.org/10.1108/JBIM-10-2016-0236

Choudhury, Koushiki. "Service Quality and Customers’ Complaining Behavior: A Study of the Indian Banking Sector." Services Marketing Quarterly 35.2 (2014): 123-137.

Choudhury, Koushiki. "Service quality and customers’ purchase intentions: an empirical study of the Indian banking sector." International Journal of Bank Marketing 31.7 (2013): 529-543.

Choudhury, Koushiki. "Service quality: insights from the Indian banking scenario." Australasian Marketing Journal (AMJ) 16.1 (2008): 48-61.

Choudhury, Koushiki. "Service quality dimensionality: A study of the Indian banking sector." Journal of Asia-Pacific Business 8.4 (2007): 21-38.

Choudhury, Koushiki. "The influence of customer-perceived service quality on customers’ behavioural intentions: a study of public and private sector banks, class and mass banking and consumer policy implications." International Review on Public and Nonprofit Marketing 11.1 (2014): 47-73.

Pal, Manabendra N., and Koushiki Choudhury. "Exploring the dimensionality of service quality: an application of topsis in the Indian banking industry." Asia-Pacific Journal of Operational Research 26.01 (2009): 115-133.

Sreekumar, Hari (2008). Power, Politics and Organization Development: A Review. The International Journal of Knowledge, Culture and Change Management, 8(7), 55-60.

Varman, Rohit and Hari Sreekumar (forthcoming), "Locating the Past in its Silence: History and Marketing Theory in India," Journal of Historical Research in Marketing

Choudhury, Koushiki, Avinandan Mukhmiee, and Ashish Banerjee. "Relationship Marketing Strategies and Patient Perceived Service Quality." CRM in Financial Services (2001).

Choudhury, Koushiki. "Service quality and WOM (word-of-mouth): A study of the Indian banking sector." International Journal of Customer Relationship Marketing and Management (IJCRMM) 2.2 (2011): 63-87.

Choudhury, Koushiki. "THE DIMENSIONS OF SERVICE QUALITY: A STUDY OF THE INDIAN RETAIL BANKING ENVIRONMENT." AFBE JOURNAL: 58.

Choudhury, Koushsiki, Avinandan Mukherjee, and Ashish Banerjee. "Relationship Marketing Strategies and Customer Perceived Service Quality." Customer Relationship Management: Emerging Concepts, Tools, and Applications (2001): 451.