Sl. No.Academic GroupCourse NameCourse CodeCourse Instructor(s)Course Objectives
1MarketingPricing Decisions Dr. Ritu Mehta
  • Recognize contemporary frameworks for determining pricing decisions.
  • Develop understanding of pricing practices in both manufacturing and service industries.
  • Understand the inter-disciplinary nature of pricing decision in overall business strategy.
  • Maximize profitability through application of concepts.
  • Equip participants with tools and frameworks for formulating pricing strategies in different settings.
2MarketingConsumer Behaviour Dr. Prashant Mishra
  • Provide a basic understanding of the psychological, sociological, anthropological, and economic processes affecting consumer choices.
  • Examine implications of these factors for marketing, consumer and societal well-being.
  • Understand the processes involved when individuals/groups/organizations select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires.
3MarketingSales and Distribution Management Dr. Ramendra Singh
  • Understand the key decision-making variables in managing a distribution channel (channel design, channel member management, field force management, outbound logistics & deployment of Information Technology).
  • Recognize the key decision-making variables in managing a Sales Funnel (B2C as well as B2B – with much more emphasis on the former)
  • Appreciate the issues involved in different paths for a Go to Market strategy (General Trade, Modern Trade, E-Commerce, Franchising, and B2B sales).
4MarketingAI ML Applications in Marketing Dr. Saravana Jaikumar
  • Gain hands-on exposure to cutting-edge AI and Gen AI applications, including custom GPT models, video generation, image creation, and other emerging platforms in marketing.
  • Obtain practical knowledge and strategic insights into the applications of AI and ML in marketing, with a special emphasis on Generative AI.
  • Develop a strong conceptual understanding of the underlying models that drive AI and ML applications, both supervised and unsupervised, and how these models can be applied to real-world marketing scenarios.
  • Analyze and interpret outputs from predictive and prescriptive analytics, gaining the ability to evaluate machine learning outcomes to support data-driven decision-making.
  • Complete a capstone project that involves designing custom GPT applications tailored for real-world marketing needs, ensuring practical application of course concepts.
  • Benefit from an asynchronous mode of learning with interactive video tutorials and simulations that deepen their understanding of machine learning techniques.
  • Participate in industry-led sessions, particularly a hands-on experience with Microsoft Azure Open AI Studio, providing insights into the latest AI platforms and tools used in the industry.
5EconomicsThe Modern Firm-In Its Value Net Dr. Arijit Sen
  • Understand the Value Net of a firm by studying business strategy in the context of such value nets.
  • Explore various strategic issues that arise in the different relationships between a firm and all the players in its value net.
  • Study the strategic interactions between the firm and market participants that play one or more of the following five roles: input suppliers, customers, existing competitors, potential competitors, and complementors.
6Organisational BehaviourEffective Political Skills for Career Success Dr. Nimruji Prasad J
  • Understand organizations as political arenas and the role of political skill in managerial effectiveness and career success.
  • Assess one’s political skills and provide inputs necessary for enhancing political skill, influence, and personal effectiveness in the workplace.
  • Research in the fields of psychology, sociology, and literature to provide a holistic understanding of the intersections of politics in managerial success.
7Finance and ControlInvestment Analysis and Portfolio Management Dr. Vivek Rajvanshi
  • Introduce the concepts of investment analysis and portfolio management.
  • Analyze how to assess the news and information flow and their potential impact on investments.
  • Understand how to mitigate the risks involved in investments in risky assets.
  • Apprehend the basic difference in the working and characteristics of Mutual Funds and Hedge Funds.
  • Learn to implement quantitative trading strategies such as the momentum strategy.
8Finance and ControlBusiness Valuation Dr. Arpita Ghosh and Dr. Samit Paul
  • Understand the fundamental principles and tools of valuation.
  • Forecast future financials for valuation purposes.
  • Estimate key inputs required in valuation models like the cost of capital, growth rates, and terminal values.
  • Recognize and differentiate various approaches and models of business valuation, including dividend-based, earnings-based, and cash flow-based models and choose the most appropriate approach.
  • Apply the valuation tools and techniques in different settings like start-ups, financial services firms, etc.
9OperationsBusiness Forecasting Dr. Sahadeb Sarkar
  • Comprehend the different models of business forecasting schemes.
  • Understand the theories and data-specific techniques with which business forecasting is pursued in recent times.
  • Fathom how companies have adopted such technologies into their best business practices and forecasting strategies.
10OperationsProject Management Dr. Subrata Mitra
  • Gain exposure to the concepts of project management emphasizing the life cycle of projects beginning with conceptualization, definition, design, development, implementation, and control of projects.
  • Understand the principles and concepts of project management.
  • Learnhow projects can be managed effectively and efficiently under limited resources and time constraints.
  • Acquireknowledge of applying project management in practice
11MISCybersecurity for Business Dr. Anik Mukherjee
  • Understand the different types of cyber security vulnerabilities and challenges that plague organizations.
  • Recognize the various people, process and technology-driven cyber security defence mechanisms and best practices.
  • Understand a defence-in-depth information security strategy and the implications of cybersecurity and privacy laws and regulations.
  • Learn about Cybersecurity applications.
12MISBusiness Analytics for Managerial Decisions Dr. Soumyakanti Chakraborty
  • Gain practical knowledge of applying machine learning techniques to real-life business problems apart from learning the theoretical foundations of key machine learning techniques.
  • Familiarize with how effective machine learning algorithms like random forests, logistic regression, artificial neural network etc. actually works by drawing from numerous real-life cases and examples, to gain the perspective on how machine learning techniques are applied to build apps.
  • Understand the application of technology-based concepts in modeling and solve managerial problems involving decision making.
13MISHigh-Tech Product Management Mr. Arun Sreelalan Iyer
  • Understand and articulate the core responsibilities of the Product Management role in Technology organizations.
  • Enable creation of wireframes and prototypes with intuitive User Experience for users.
  • Gain a basic familiarity with the tools used by Product Managers, technology architecture components used to create Mobile Apps and Websites and have an analytical approach to evaluating and creating common Product Management artefacts (e.g. Functional Specification Document).
  • Apprehend how the principles of Product Management and UX Design come together in real-life software delivery.
14StrategyStrategy as Practice: The Social and Political in Strategy Work Dr. Biswatosh Saha
  • Appreciate the significance of mundane work/activities for strategy of an organization and understand how the ‘strategy work’ (with PowerPoint and in strategy retreats) can have deep and wide consequences, often beyond the boundaries of organizations that employ them.
  • Reflect on questions of who is a strategy practitioner, and appreciate why strategy maybe more decentered than board/TMT decisions.
  • Fathom the political nature of strategy work, especially in large organizations and large systems.
15StrategyStrategic Leadership Dr. Anirvan Pant
  • Helps develop plausible explanations for why a leader makes a specific sequence of strategic choices on behalf of an organization or a collective.
  • Understand the conceptual and analytical scope of Strategic Management while engaging with the dynamic aspect of leading organizations.
  • Explore the ingredients of novel strategies and cultivate judgment as a strategic / leadership skill.
  • Understand perspectives derived from the sociology of strategy and the psychology of strategy rather than merely from the economics of strategy.
16StrategyMergers, Acquisitions, and Divestments: Strategic and Financial Aspects of Corporate Control Dr. Sris Chatterjee
  • Examine through cases and readings, accounting, tax and market effects, the choice of the modes of payment which is important in unlocking and realizing the potential synergistic gains in a strategic merger.
  • Appreciate the role of LBOs and Private Equity in realizing shareholder value.
  • Apprehend the several popular forms of corporate restructurings and takeover defense.
17StrategyIndustry, Strategy and Performance Dr. Ranjan Das
  • Learn analytical frameworks and tools for analysing industry and competition and understand how competitive forces shape industry attractiveness and intensity of competition.
  • Recognize how an industry evolves over time and the strategic choices available to a firm for exploiting industry context prevailing during different stages of evolution.
  • Understand how the general analytical frameworks and tools for analysing industry and competition can be applied for understanding industry attractiveness in different types of industry settings such as traditional brick and mortar industries, global industries, information and information intensive industries, converging industries and technology intensive industries.
  • Examine a variety of competitive choices available to a business, given its unique industry and competitive context and strategic resources at its disposal to achieve sustainable competitive advantage, earn above normal returns and attract high valuation.