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1
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Economics
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Macroeconomics
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EC-EX102
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Dr. Parthapratim Pal
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Offers foundation of the broader business environment to prospective future
business leaders by emphasizing why business executives must understand macroeconomic factors to
evaluate firm and industry performance.
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Understand the macroeconomic foundations of business, interrelations among
important macroeconomic variables like the GDP, interest rates, inflation, exchange rates and
employment; and explain how these variables can act as headwind or tailwind for business.
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Provides future business managers a perspective of the business environment in
terms of closed and open economy macroeconomics.
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Expose the students to the implications of monetary, fiscal and exchange rate
policies.
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Enable students to anticipate and respond to business cycle fluctuations, such as
recessions or booms, which can profoundly affect various industries.
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Equip students with the knowledge to interpret economic signals, anticipate market
trends, and make strategic decisions that align with the broader economic context in a dynamic and
globalized economy.
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2
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Finance & Control
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Cost Management
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FI-EX102
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Dr. Samit Paul
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Build a deeper understanding and analysis of cost information.
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Expose the students to the importance of product costing, budgeting, variance
analysis, ascertaining relevant costs for decision making, and responsibility accounting in a
global, competitive environment.
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Analyse quantitative and qualitative information related to costs for effective
planning, controlling, and decision making in business organizations.
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Enhance the ability of the students to work with various stakeholders while
managing and budgeting cost.
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3
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Organizational Behaviour
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Designing Effective Organizations
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OB-EX102
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Dr. Vidyanand Jha
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Develop an appreciation among the students about the macro determinants of behavior
in an organization, namely organization structures, systems and processes.
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Help students understand the organizational environment and its interrelationship
with macro and micro aspects within an organization.
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Comprehend the impact of organizations on the larger society.
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Develop the ability among the students to design an organization to optimize its
effectiveness.
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4
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Operations Management
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Operations Research in Managerial Decision Making
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OM-EX102
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Dr. Bodhibrata Nag & Dr. Megha Sharma
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Expose the students to a knowledge of applying scientific methods to decision
making.
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Help the students learn to utilize mathematical modeling techniques in concert with
empirical observation and occasional experimentation to arrive at solutions to management problems
in government and industry.
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Introduce students to Operations Research through a combination of lectures and
computer models using EXCEL.
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Emphasize on model formulation and use of the computer in applications to a broad
spectrum of management problems.
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5
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Marketing
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Marketing Management: Foundation Concepts
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MK-EX101
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Dr. Ritu Mehta
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Understand the nature and scope of marketing and the environmental influence on
it.
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Develop an appreciation of the intricacies involved in consumer buying
behaviour.
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Learn how to segment the market, and target appropriate segments profitably, how to
create and deliver value to customers and how to communicate clear differentiating value proposition
to customers.
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Comprehend the design elements of marketing mix (product, price, place, and
promotion) and its interlinkages, to offer best value to customers.
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Recognize and design appropriate communication plan for target
segments and finally, plan, create, and execute successful marketing programmes for the
firms.
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6
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Business Ethics & Communication
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Communication Workshop – 2
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BC-EX102
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Dr. Pragyan Rath
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Extract the difference between strategic argumentation and Logical
Argumentation
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Strategize impact-based argumentation by co-opting strategy to logic
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Develop structured approach to 'arguing through a business case' by
- Constructing Business Contexts with Hermeneutic Data
- Nudging Solutions through Narrative Plot Devices
- Creating visual designs for Impact Presentations
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7
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Strategic Management
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Strategic Analysis & Choice
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SM-EX101
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Dr. Biswatosh Saha
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Develop capability to distinguish between business (or economic) rivals and allies:
Western and Indic views on Strategy.
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Analyze the economics of deterrence/moats and cooperative alignment of
interests.
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Respond to competition and disruption and business and corporate strategy.
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