Elective Courses offered in MBA for Executives Programme Term 6 [2025-26; Batch 19]

1

Marketing

AIML(Application in Marketing)

MK-EX121

Prof. Saravana Jaikumar

• Gain hands-on exposure to cutting-edge AI and Gen AI applications, including custom GPT models, video generation, image creation, and other emerging platforms in marketing.
• Develop a strong conceptual understanding of the underlying models that drive AI and ML applications, both supervised and unsupervised, and how these models can be applied to real-world marketing scenarios.
• Analyze and interpret outputs from predictive and prescriptive analytics, gaining the ability to evaluate machine learning outcomes to support data-driven decision-making.
• Complete a capstone project that involves designing custom GPT applications tailored for real-world marketing needs, ensuring practical application of course concepts.
• Benefit from an asynchronous mode of learning with interactive video tutorials and simulations that deepen their understanding of machine learning techniques.
• Participate in industry-led sessions, particularly a hands-on experience with Microsoft Azure Open AI Studio, providing insights into the latest AI platforms and tools used in the industry.

2

Marketing

Sports, Entertainment & Media Marketing

MK-EX119

Mr. C.D. Mitra

• Provide a conceptual framework of Sports, Entertainment & Media Marketing, and of what is happening in these domains on the ground in India, and across the world, today.
• Understand the psychology of sports, media & entertainment audiences, and to engage these audiences through Sports, Media & Entertainment platforms.
• Leverage the practical knowledge and experience of current examples & practices in these fast-growing industries.
• Comprehend the role of Marketing in these growing and fast evolving specialist disciplines with their unique consumer characteristics.

3

Marketing

Services Marketing

MK-EX104

Prof. Prashant Mishra

• Acquaint students with the unique challenges inherent in the marketing of services and the strategies needed to address such challenges.
• Understand the concept of a Service, Service’s Characteristics and evaluate the different challenges and opportunities posed by the Service Market vis a vis product (tangible goods) markets.
• Evaluate the complexities of a Service Firms market offer and the need of services management.
• Evaluate the Service Processes
• Examine all aspects of service creation.
• Appreciate the role of technology in services marketing and management.

4

Marketing

Internal Marketing

MK-EX115

Prof. Kaushiki Choudhury

• An understanding of the concept of internal marketing
• The understanding of the impact of internal marketing upon the external marketing activities of a firm
• Ability to identify and develop successful internal marketing strategies for firms
• Skills necessary to understand their place in the firm within the internal marketing framework and work as an effective internal member of a firm
• Develop generic skills in the areas of communication, problem solving, and critical evaluation.

5

Marketing

Product Management

MK-EX108

Mr.Siddesh Joglekar

• Define and articulate a product vision that aligns with corporate strategy and market needs
• Conduct market research and customer discovery using both traditional methods and AI-enabled tools to validate assumptions
• Formulate product strategy and roadmaps informed by data, predictive analytics and competitive dynamics
• Lead agile product development and experiment with low-code/AI prototyping for rapid iteration
• Design user-centric solutions that balance aesthetics, usability and ethical considerations
• Measure performance through metrics and analytics, drive monetization and make pricing decisions
• Plan product launches and manage growth, including go-to-market strategies and lifecycle management
• Navigate ethical and social implications of digital and AI-enabled products

6

Finance & Control

Behavioural Finance

FI-EX122

Prof. Avijit Bansal

• Understand the decision-making process of the market participants and its impact on asset prices, risk-return tradeoffs, and broad market movements.
• Develop a nuanced understanding of limits to arbitrage and market efficiency along with the influence of investor sentiment on risk-return tradeoff
• Gains insights into more nuanced aspects of decision making such as anchoring, reference-dependent models such as Prospect Theory and its applications
• Cultivate an understanding of biased beliefs such as overconfidence, over-extrapolation, and their impact on financial decision-making
• Recognize stock market anomalies and expose them to both the risk-based and behavioral explanation of the same
• Develop an understanding of the influence of investor sentiment on risk-return tradeoff
• Gain insights into biases in managerial decision making and the subsequent impact on corporate policies

7

Finance & Control

Topics in Financial Services

FI-EX 124

Prof. Balachandran Ramachandran

• Initial Public Offering (IPO) through Investment Bankers
• IPO Process
• Leveraged buyouts (LBOs)
• Financial market infrastructure
• Alternative reference rates
• Liquidity management operations of RBI
• Asset Liability Management (ALM)
• Asset reconstruction company
• Wealth management

8

Finance & Control

Applied Value Investing

FI-EX125

Prof. Sudhakar Reddy

• Develop a practitioner-level understanding of value investing principles and their application in real markets
• Learn to identify, analyze, and value companies using a combination of fundamental, quantitative, and technical tools
• Apply modern scoring models (Piotr ski F-Score, Graham Score, Bonefish M-Score, Altman Z-Score) for assessing business quality and risk
• Gain proficiency in using market tools such as Screener.in for financial analysis and screening, and Trading View for price–volume trend interpretation and trade timing
• Construct intrinsic valuation models (DCF, Reverse DCF, and relative valuation) and interpret sensitivity outcomes
• Integrate financial, behavioral, and governance perspectives in identifying investment opportunities
• Develop communication skills for preparing and defending professional investment memos and presentations

9

Economics

Economics of Climate Change: Implications for Financial Sector

EC-EX117

Prof. Runa Sarkar,

Prof. Samit Paul,

Prof. Avijit Bansal,

Prof. Dhruba Purakayastha

• Provide students with an understanding of the current theoretical and conceptual framework on implications of climate change (climate risks) for the broader economy, and then specifically the Financial sector.
• Help students apply microeconomic concepts of externalities and public goods to comprehend the failure of the financial sector to provide adequate financial flows for climate change related investments.
• Expose students to credit markets and the traditional financial risk management framework to understand climate change as a financial risk.
• Understand what climate finance entails and concepts of public finance, blended finance and institutional mechanisms for financing climate investments.
• Develop a global perspective that is built upon knowledge of economic, technological, regulatory and political forces that are shaping a new international order in the 21st century.

10

Business Ethics & Communication

Problem Solving Techniques in Corporate Communication

BC-EX105

Prof. Pragyan Rath

• Trace genesis of and leverage cultural share as the premise of market strategy.
• Develop as bridge between the transition of culture(s) into markets, and market(s) into culture(s)
• Analyze data for prediction and consulting – both to firms as well as Gen AI.
• Evaluate impactful communication in terms of disruptive and innovative communication.
• Transition art worlds into digital cultures into market share

11

Organisational Behaviour

Entrepreneurial Leadership

OB-EX113

Dr. Srirangan Rajagopal

• Ability to Articulate
• Critical Thinking and Problem solving
• The development of leadership qualities
• Habit of Working in teams
• Creating a vision plan
• Entrepreneurial leadership
• Understanding intrinsic motivation

12

Organisational Behaviour

Managing Diversity and Inclusion in Organizations

OB-EX116

Prof. Anupama Kondayya

• Develop a comprehensive understanding of organizational DEI by drawing on theories and insights from disciplines such as psychology, social psychology, sociology and management.
• Recognize social identities and processes of stigmatization and discrimination; individual, group and organizational dynamics of diversity.
• Learn to manage DEI-related conflict; glean practical perspectives from cases and practitioners and be an inclusive leader.
• Understand the importance of adopting an ethic of care to foster DEI and acquire the ability to assess the success of DEI initiatives.
• Fathom the future of DEI in the era of technology, where AI is increasingly being used in organizational decision-making, to help experienced and future managers proactively identify and address issues before they disadvantage and do disservice to the organization and its people.
• Equip students through these perspectives, to be more just, ethical and inclusive.

13

Operations

Strategic Operations Management

OM-EX111

Prof. Partha Priya Datta

• Understand the importance of strategic operations management to ensure strategic alignment between a company’s competitive environment and operations activities and ability to evaluate operations strategy.
• Apprehend the key elements and decisions of strategic operations and learn how to configure the operations strategy
• Learn to align operations strategy and business strategy and analyze, value and optimize operations at a strategic level
  • Analyze key drivers/decisions for each element of strategic operations
  • Evaluate them qualitatively and financially
  • Develop recommendations and implementation plans

14

PPM

Urban Economy, Management and Entrepreneurship

PP-EX106

Prof. Rohit Negi

• Demonstrate knowledge of urban change, institutional arrangements, and social systems
• Demonstrate appreciation of urban economic patterns, business and entrepreneurship
• Recognize the social and managerial underpinnings of the economic and infrastructural transitions in urban areas
• Develop an appreciation of urban processes as platforms for entrepreneurial interventions and strategic leadership

15

MIS

Machine Learning in Action

MI-EX270

Prof. Soumyakanti Chakraborty

• Help students learn not only the theoretical underpinnings of key machine learning techniques but also gain the practical knowledge of applying machine learning techniques to real-life business problems.
• Understand how effective machine learning algorithms like random forests, logistic regression, artificial neural network, and deep learning, actually works.
• Gain perspective on how machine learning techniques are applied to build apps that can detect fraudulent financial transactions, predict the presence of malignant tumors in x-ray images, generate a body of text, etc, through numerous real-life examples and applications from the domain of computer vision, natural language processing, and banking.

16

MIS

Responsible AI and Future Tech Strategies

MI-EX275

Prof. Rahul Kumar

• Sensitize students about the benefits and challenges of immersive technologies, cloud computing, metaverse and GenAI.
• Learn about explainable AI/ML models and related best practices.
• Understand how to make AI more approachable.
• Gain practical insights about integrating and managing these novel technologies.

17

Strategy

Strategic Leadership

SM-EX122

Prof. Anirvan Pant

• To apply tools of creative and critical thinking to complex problems of strategy
• Develop a conceptual and contextual understanding of the patterns of strategic choices discernible in the rise, decline, and renewal of enterprises
• Cultivate a capacity for judgment, or strategic choice making under uncertainty and ambiguity, that builds upon the capacity for analytical problem solving honed in the core curriculum.

18

Strategy

Managing Strategic Alliances and Joint Ventures

SM-EX116

Prof. Atanu Ghosh

• Familiarize students with the business and corporate strategy context.
• Understand the relative benefits and risks of alliances and joint ventures in the context of other means of managing expansion and diversification.
• Comprehend the purpose and rationale of strategic alliances, partner selection process and negotiations, types of alliances and joint ventures.
• Acquire knowledge about the process of alliance formation and implementation of the structure and control of strategic alliances.

19

Strategy

Platform Business Models & Strategy

SM-EX132

Prof. Ranjan Das

• Expose students to one of the most important economic and social developments of our time—the rise of the platform as a business and organizational model.
• Determine how well-managed platform business models have potential to disrupt traditional industries within just a few years of their own launch.
• Know how concepts and practices of platform business changed the principles that shape economic growth and business competition.
• Develop broad overview of architecture of platforms and strategic choices that are involved in the platform design stage.
• Understand what type of strategies and business models help attract producers and consumers to a platform simultaneously and discuss the monetization processes.
• Identify organizational and governance issues that need to be addressed to develop and run a successful platform business.

20

Human Resource Management

Management Consulting

HR-EX104

Dr. Avantika Tomar

• Provide an overview of professional services firms along with their business models and essential people practices, client relationships and the value of building long-term thought partnership with clients as a key success measure.
• Apprehend the trends impacting the future of consulting, to give students a complete understanding of the industry. This subject will also take a critical look at the responsibilities and the ethics of management consulting firms, by discussing pivotal incidents in history and more recent scandals and controversies in the area.
• Study methods of consultancy project design and management, integrated problem-solving and application of the principles of design thinking to find potential solutions to business problems through deep analysis and structuring.